E-commerce Morning Brief for November 12: Shopee's 11.11 Cross-border Sales Surge 10x; Tmall's 11.11 Hot-Selling Products Soar

News Item 1: Tmall's 11.11 Hot-Selling Products Sales Announced.

On November 11, Tmall released sales figures for its 11.11 hot-selling products: 30.93 million down jackets, 22.42 million boxes of face masks, 43.62 million bags of cat food, and 120 million units of paper towels were sold, with multiple categories experiencing concentrated surges. The platform stated that prices on that day hit their lowest point of the year, prompting many consumers to place their final orders.

News Item 2: Taobao Flash Sale Tests 'Jiwa Canteen' Takeout Stores in Shenzhen.

Taobao Flash Sale has opened four 'Jiwa Canteen' takeout stores in Shenzhen's Qinghu, Dalang, Bantian, and Minzhi areas. The stores are not platform-operated kitchens but operate under a brand licensing model, with actual operations handled by local catering businesses, testing a new instant retail format.

News Item 3: JD Electronics' Third Store in Nanning to Open on November 28.

JD Electronics' city flagship store in Nanning Anji has recently begun trial operations and officially announced its opening on November 28. This is JD Electronics' third self-operated offline store in Nanning and the seventh in Guangxi, covering an area of approximately 6,000 square meters, offering over 200,000 products at the same price across online and offline channels.

News Item 4: Tmall 11.11 Large Model Tokens at 50% Off.

On November 11, major large model providers such as Zhipu, MiniMax, Qianwen Office, Alibaba Cloud, and Qoder gathered on Tmall, with Token-related monthly and weekly cards promoted at a concentrated 50% discount. Among them, MiniMax offered all three monthly cards at 50% off, Alibaba Cloud's Token Plan offered two monthly cards starting at 50% off, and Qianwen Office's basic version was offered at 30% off for the first month.

News Item 5: Ant Group's Lingguang 2.0 Manages Over 3 Million Tasks in Two Weeks.

Ant Group's personal AI assistant Lingguang released data showing that since the launch of Lingguang 2.0 on October 27, cumulative managed tasks exceeded 3 million, with over 11 million task executions. This is another milestone data disclosed after the version's launch.

News Item 6: Dong Yuhui's 'He Yu Chun Shi' Mille-Crepe Cake Sells Out 150,000 Units in Debut.

Dong Yuhui's own brand 'He Yu Chun Shi' recently launched its first mille-crepe cake, selling out 150,000 units in its debut. In response to netizens' concerns about a 9-month shelf life, he explained during a livestream that the product is stored frozen at -18°C, and it is common knowledge that shelf life extends under frozen conditions.

News Item 7: Shopee 11.11 Cross-border Sales Surge 10x in First 111 Minutes.

Southeast Asian and Brazilian e-commerce platform Shopee's 11.11 Super Shopping Festival officially kicked off, with cross-border sales surging 10x in the first 111 minutes, releasing concentrated diverse consumer demand. The platform stated that consumers' demand for fast delivery continues to heat up, accelerating the release of peak-season consumption vitality.

News Item 8: TikTok Shop Southeast Asia Cross-border Launches Direct Ocean Shipping, Large Item Costs Drop Up to 80%.

TikTok Shop's Southeast Asia cross-border e-commerce launched direct ocean shipping service on November 9, initially covering Singapore and Malaysia sites, and will gradually expand to all categories in Singapore, Malaysia, and the Philippines. This solution targets large-item fulfillment, with logistics costs reduced by up to 80%, further completing cross-border large-item delivery capabilities.

News Item 9: AliExpress 11.11 Transaction Volume in Potential Markets Surges Over 50%.

This year's overseas 11.11, AliExpress's daily average transaction volume in potential countries outside its main markets surged over 50% year-on-year. The platform launched an intelligent operations agent for potential countries and regions; merchants can enable it with one click to automatically optimize product details, register for activities, match logistics and intelligent customer service. Merchants under AI management saw daily average transaction volume grow nearly 70% year-on-year.

News Item 10: Amazon US Launches AI Text Message Shopping Service.

Amazon announced the launch of an AI text message shopping service in the US, where users can complete searches, add items to cart, and place orders by sending text messages to the AI shopping assistant Alexa for Shopping without opening the app. The feature supports text and image interaction and has been opened to some users, with plans to gradually cover millions of users in the coming weeks.

News Item 11: TikTok Shop Opens Fashion Pop-up Space in S?o Paulo.

TikTok Shop opened a 'Casa Fashion TikTok Shop' pop-up space at the Mega Polo Moda shopping center in S?o Paulo's Brás district, operating until November 24, offering offline consultations, training, and livestream support. The platform has been in Brazil for one year; in the first half, fashion category sales increased 154%, beauty increased 151%, and livestream transaction volume increased 161-fold.

News Item 12: Alibaba.com Issues Safety Recall Notice for Silver Frog Earrings.

Alibaba.com, based on a notification from the EU Rapid Alert System, issued a safety recall notice for Silver Frog Earrings. The earrings, notified by Norway, contain cadmium at 87.3% and nickel release at 0.81 micrograms per square centimeter per week, posing chemical risks. The platform requires merchants to promptly remove the listing, notify buyers to stop using the product, and process returns and exchanges.

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This article was first published on the official website of Ebrun.