AI Takes Over Operations: AliExpress Overseas Double 11 Sees Over 50% GMV Surge in 'Niche' Markets

November 11 news: In the first seven days of AliExpress's overseas Double 11, average daily GMV in potential country markets outside core markets surged over 50% year-over-year. With AI-powered intelligent hosting, Chinese cross-border merchants expanded their businesses into many 'niche' markets they typically had no bandwidth to manage. During this overseas Double 11, AliExpress saw comprehensive growth across potential countries in four major regions—South America, Europe, Southeast Asia, and Africa—with markets such as Colombia, Peru, Switzerland, and Norway showing particularly active performance. According to AliExpress data, in the Falkland Islands—where 'penguins outnumber people'—buyers participating in the promotion placed an average of 5.5 orders each; the Svalbard archipelago in the Arctic Circle recorded its first-ever orders this Double 11, with toys and figures being the top spending category; in Cape Verde, Africa, purchases skewed toward automotive parts and accessories as well as beauty and health products; and in Mali and Norway, GMV doubled. During Double 11, cross-border merchants who activated the intelligent operations agent for potential country regions saw average daily GMV grow nearly 70% year-over-year. AI can automatically optimize product detail pages, register for campaigns, match logistics routes, and provide intelligent customer service, enabling merchants to generate automatic orders in potential markets. Beyond reducing workload and boosting efficiency, AI also helps merchants precisely target traffic, identify the sales potential of managed products, and provide more targeted traffic subsidies and ad support for products with growth opportunities. This growth is underpinned by AliExpress's continuous efforts to fill gaps in logistics, payments, and localized services across potential country markets. According to the head of AliExpress's potential markets division, Choice service now covers the vast majority of potential markets, allowing local consumers to enjoy corresponding delivery timelines and service guarantees. In addition, AliExpress has rolled out 32 localized language services in markets such as Vietnam, Norway, Tanzania, and Serbia, using languages familiar to local consumers to increase purchase intent; it has also integrated over a dozen local wallets for more convenient payments. In the future, the platform will advance local currency payments in more countries, making it smoother for consumers to fill in addresses and complete payments. This article was first published on the official Ebrun website [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce intelligence via algorithms in real time. This dog is still young—feel free to contact run@ebrun.com or leave a message to help it grow.]