Merchants Can Now 'Open Stores' in ChatGPT! OpenAI Tests Business in ChatGPT

According to foreign media reports, in order to turn ChatGPT into a more powerful consumer-grade 'discovery engine,' OpenAI recently launched a set of new features to help businesses control how users interact with their operations.

On Tuesday local time (November 10), OpenAI announced that Business in ChatGPT has entered the testing phase, allowing merchants to create business profiles and update product and service information in the Business Hub. Eligible merchants can also create and launch a dedicated 'Business Agent,' which ChatGPT users can directly query to learn about the merchant's business and product offerings.

OpenAI said in a statement: 'As people turn to AI to discover products, compare options, and make decisions, ChatGPT has become a platform for people to connect with businesses through AI. Today's launch is an early step toward bringing businesses deeper into ChatGPT.'

It is reported that the Business Hub will also provide limited Business Insights data, with functionality similar to Google Analytics, allowing merchants to see how ChatGPT users interact with their products, including metrics such as profile page views, business mentions, and website clicks.

This is not OpenAI's first attempt to bring ChatGPT deeper into commercial scenarios. Previously, OpenAI tried to turn ChatGPT into an e-commerce gateway where users could place orders directly, using a monetization model that charged merchants commission fees—at the time, this attempt was seen as a potential major revenue source and was expected to let ChatGPT compete directly with Amazon. But the project ultimately failed to gain traction, and OpenAI took it offline in March of this year, including even the 'Checkout Cart' feature.

This article was first published on the Ebrun official website.