SHEIN to Invest ?500 Million in Poland Logistics Hub Expansion, Cumulative Investment to Reach ?1 Billion

【Ebrun Original】According to foreign media reports, SHEIN has announced plans to invest ?500 million (approximately $563 million) in Poland in 2026 to expand its European logistics center near Wroc?aw in southwestern Poland. Upon completion of this investment, SHEIN's cumulative investment in Poland since 2022 will reach ?1 billion.

Leonard Lin, SHEIN's Global Head of Public Affairs, stated that Europe is an important market for SHEIN and Poland has become a "cornerstone" of its European operations. This investment reflects confidence in Poland's workforce, business environment, and the long-term growth potential of its European business.

The logistics center expansion will also further drive local employment. As of November 4, SHEIN's related facilities in Poland already employ approximately 8,000 people, and the company plans to add about 2,000 more positions by the end of 2026, with recruitment spanning logistics, supply chain management, technology, and warehouse operations. Meanwhile, SHEIN currently collaborates with over 230 Polish SMEs, providing them with goods, transportation, and related services.

The expanded logistics center is expected to employ over 10,000 people by the end of 2026 and be equipped with more than 6,500 autonomous robots. By increasing automation equipment and warehousing resources, the company aims to improve sorting, order processing, and inventory management efficiency.

For European consumers, enhanced local warehousing capabilities also mean shorter delivery times. SHEIN stated that consumers in some European markets will be able to receive goods shipped from this logistics center within 48 hours, further improving the shopping experience.

Public information shows that SHEIN currently operates 20 warehouses in Poland with a total area of approximately 1 million square meters, primarily concentrated in and around Wroc?aw. Among them, the operations center in K?ty·Wroc?awskie comprises 3 warehouses with approximately 250,000 square meters of storage space.

In April 2025, SHEIN's third-party platform officially opened to Polish local brands and retailers, allowing local merchants to onboard. Currently, over 500 Polish brands and sellers have joined, and this logistics expansion will also provide warehousing and order fulfillment support for these local merchants.

Additionally, SHEIN faces certain growth pressures in the European market. The European Union began imposing a ?3 fee on imported parcels valued under ?150 in July this year, and from November 1 further added a ?2 parcel handling fee. Chinese cross-border e-commerce platforms including SHEIN, Temu, and AliExpress all face new logistics costs and changes in the operating environment. Financial reports show that SHEIN's net revenue in Europe for the second quarter was $3.77 billion, down 13.9% year-over-year.

Since the beginning of this year, SHEIN has continued to increase investment in European logistics infrastructure. It added new logistics warehouses in the UK and Ireland to strengthen local order fulfillment capabilities; in Spain, it launched a collaborative logistics service for third-party sellers, integrating third-party logistics providers such as GLS, FedEx, and CTT to help local merchants expand cross-border sales channels in Europe; and Poland, as SHEIN's core logistics hub in Europe, is now undergoing further expansion. This will reduce reliance on cross-border direct mail through local warehousing, hedging against the impact of new policies, while also improving the consumer experience with shorter delivery times and enhancing fulfillment efficiency.

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This article was first published on the Ebrun official website.