Amazon Seller Wallet Launches on Amazon UK, Local Transfers Fee-Free

Amazon Seller Wallet has officially launched in the UK, allowing eligible sellers to streamline the management of their revenue from the UK marketplace through this tool.

The feature is embedded directly within Seller Central, enabling both domestic and international sellers to hold GBP funds, pay UK suppliers directly, and swiftly transfer funds to local UK bank accounts. GBP transfers to local UK banks are completely fee-free and arrive quickly, meeting sellers' needs for accessing funds for local operations.

For sellers outside the UK, the GBP wallet can further optimize revenue conversion and cash flow management. Sellers can choose to retain GBP funds to pay UK suppliers or convert funds into more than 20 currencies for cross-border transfers.

Manasi Kudtarkar, General Manager of Amazon Seller Wallet, said in the product launch announcement that selling across regions brings growth opportunities but also adds complexity to daily financial operations. The GBP wallet allows sellers to manage their UK revenue as they choose from the same portal where they run their Amazon business, giving them greater control over their funds.

With the wallet, sellers can view GBP balances, initiate transfers, and track fund flows directly in Seller Central, with all actions synchronized with other Amazon store operations. Transfer options are flexible: sellers can initiate one-time transfers or set up automatic weekly, biweekly, or monthly transfers of fixed amounts. Before initiating a cross-border transfer, the page displays the full exchange rate and total transaction cost. International transfers use a tiered fee structure tied to business volume—the larger the seller's Amazon business, the lower the corresponding fee. All exchange rate pricing is transparent, with no hidden markups or extra charges. Sellers can also access statements and transfer history directly in Seller Central to support cash flow management, tax preparation, and account reconciliation.

Currently, Amazon's GBP, EUR, and USD Seller Wallet accounts are independent of one another. Eligible sellers can open one for free with just a few clicks in Seller Central. Sellers operating in both the UK and EU marketplaces can open GBP and EUR wallets simultaneously through a simplified process, with balances in each currency managed separately.

Amazon Seller Wallet was first launched in 2022 on Amazon US for global sellers, enabling sellers to manage USD funds from a single portal and convert USD into more than 20 currencies for transfers. In 2025, the product covers seven European marketplaces, supporting global sellers in consolidating and managing EUR revenue.

This article was first published on the official Ebrun website.