AliExpress Overseas Double 11: EU Local Sales Account for 63%, Local Warehousing Becomes Growth Driver

November 4 news: According to first-day data from AliExpress Overseas Double 11, local sales in the EU market accounted for 63%, with Poland and Spain exceeding 70% in local scale. Orders from official local warehouses surged 9 times compared to the 618 promotion, becoming an important driver of AliExpress's European business growth. During this Double 11, AliExpress offers next-day delivery in 23 regions across three countries—Spain, France, and Poland—covering major cities such as Madrid, Barcelona, and Paris. As delivery times shorten, local stocking is evolving from a fulfillment method that improves consumer experience into a foundational capability for merchants to expand sales scale in Europe. Amid rising costs for cross-border small parcels in Europe, the cost and speed advantages of local bulk stocking are becoming increasingly evident. Overseas warehouses, previously used mainly for large items and best-selling products, are gradually taking on more long-tail and low-to-mid-priced goods, pushing cross-border e-commerce into a stage that emphasizes local fulfillment capabilities. It is reported that this year AliExpress has continued to advance local fulfillment capabilities, with official warehousing and distribution services now covering markets including Europe, the US, and South Korea, while providing brand merchants with end-to-end solutions for transitioning from cross-border to overseas warehouse stocking. On one hand, moving warehouses closer to consumers and faster fulfillment significantly boosts purchase intent; on the other hand, the official stable and high-quality warehousing and delivery services give AliExpress merchants the confidence to stock boldly. This article was first published on the Ebrun official website [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce insights via algorithms in real time. This dog is still young; welcome to contact run@ebrun.com or leave comments to help it grow.]