Lazada Unveils Southeast Asia 11.11 Strategy, Backing Chinese Brands with Traffic, Subsidies, and AI Tools

November 3 — To gear up for the Southeast Asia 11.11 year-end shopping season, Lazada is ramping up local traffic and marketing investment this year, using tactics such as influencer promotions, livestream selling, platform subsidies, and flash sales to help Chinese brands secure local orders. On the traffic front, Lazada continues to increase local marketing investment. Beyond expanding partnerships with local influencers and livestreaming channels, the platform will also reference consumption trends across different markets and past campaign performance to identify locally hot-selling products, pairing them with corresponding promotional resources and delivering brands to potential buyers through channels familiar to local consumers. On the promotional front, Lazada platform subsidies, merchant coupons, and LazFlash limited-time deals can be stacked to lower the final price of branded products. After launching free shipping in Malaysia in September, the service is gradually being expanded to reduce consumers' hesitation at checkout by lowering shipping costs. Additionally, Lazada offers merchants five types of AI agents covering product information optimization, ad placement, shopping guidance, logistics inquiries, and refund processing. Merchants can leverage these AI agents to handle tedious tasks ranging from product maintenance to after-sales inquiries, easing the burden during major promotions. According to Lazada, a growing number of Tmall brands are entering Southeast Asia through Lazada's "one-click lightweight expansion" program. By the end of the first half of 2026, nearly 10,000 Tmall brand merchants had joined the program, with tens of millions of curated products entering the Southeast Asian market, and participating brands achieving continuous double-digit quarter-over-quarter growth in transaction value. The promotional effect of Chinese brands in Southeast Asia is increasingly evident, and this year's 11.11 is not only about driving sales but also a key moment for Chinese brands to expand their local customer base and build a foundation for future sales. This article was first published on the official Ebrun website [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce intelligence via algorithms in real time. This pup is still young—contact run@ebrun.com or leave a message to help it grow.]