AliExpress Overseas Double 11 First-Day Report: Brand GMV Up Over 200% YoY, Penetration Rate Exceeds 50%

November 3 news: AliExpress's overseas Double 11 kicked off on November 1. Official data shows that compared with last year, first-day GMV this year grew by more than 200%, penetration rate exceeded 50%, and a batch of new million-dollar merchants emerged. According to AliExpress, by proactively laying out brand building and localization and leveraging the "Brand Overseas Expansion Plan," brand GMV in multiple country markets has achieved triple-digit growth, with the EU bucking the trend with a 181% surge, the US and South Korea growing more than fourfold, and Brazil also doubling. On the first day of this year's overseas Double 11, besides Xiaomi, POCO, and Honor, merchants whose GMV exceeded one million dollars included energy storage brand Oukitel, electrical equipment brand Zendure, and cleaning appliance brand Laresar, whose promotional sales also exceeded expectations, with AliExpress delivering standout performance across multiple categories and countries. EcoFlow saw an explosion 150 times higher than daily sales during this promotion, becoming the top single item in the home improvement category in the German market; body fat scale brand Wolee partnered with AliExpress influencers for livestream selling, with first-day sales equivalent to three times the total of nearly a month; treadmill brand RAMYPOCKET sold nearly 2,000 treadmills on the first day, and bicycle wheelset brand ELITEWHEELS saw sales grow more than 300% year on year. In South Korea, cleaning appliance brand Uwant's new product first-day sales exceeded $100,000, with brand sales up 218% year on year; coffee equipment brand 1ZPRESSO's hit single item first-day sales matched the entire cycle of the August promotion. This Double 11 brand growth on AliExpress had already shown signs earlier. Official data shows that during this year's August promotion, AliExpress Brand GMV in the EU market bucked the trend with a 97% surge, and brand active buyer penetration exceeded 30%. This article was first published on the official website of Ebrun. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce intelligence via algorithms in real time. This dog is still young; welcome to contact run@ebrun.com or leave a message to help it grow.]