Amazon US Extends Black Friday/Cyber Monday Deal Submission Deadline; Holiday Return Window Extended to End of January Next Year

【Ebrun Original】November 2 news: Amazon Global Selling recently announced that the submission deadline for Black Friday/Cyber Monday Lightning Deals and Best Deals on Amazon US has been extended to November 13. Meanwhile, Amazon US has published its extended holiday return policy, allowing eligible orders placed in November and December to be returned until January 31, 2027.

According to the official event schedule, this year's Black Friday/Cyber Monday on Amazon US and Canada will run from November 19 to November 30. The extended submission deadline for Amazon US applies to Lightning Deals and Best Deals; specific times and scope are subject to what is actually displayed on Seller Central.

For Prime Exclusive Discounts, Amazon recommends that US sellers complete submissions by November 6, and if missed, submit by November 16 to allow time for corrections and gap-filling. Sellers who have already submitted Lightning Deals/Best Deals should also monitor the status of the event on the Promotions Management page; if a 'problem' notice appears, they should modify and resubmit according to the page instructions.

For other marketplaces, the submission deadline for Lightning Deals/Best Deals is November 13 for Canada, November 18 for Europe, November 19 for the Middle East (UAE and Saudi Arabia), and November 25 for Japan.

Beyond promotion preparations, the after-sales cycle for orders in this year's peak season will also extend into the following year. Amazon US's announcement shows that items purchased between November 1 and December 31, 2026, will have their return deadline extended to January 31, 2027; for Apple-branded products, the return deadline is January 15, 2027.

This policy automatically applies to Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) orders; sellers need no additional action, and existing return and refund conditions remain unchanged. Amazon also stated that the extended holiday return policy will be implemented annually going forward.

This means that after-sales processing for orders covering Black Friday/Cyber Monday and the year-end shopping season will continue through January next year. While arranging peak-season promotions and inventory, sellers also need to incorporate cross-year returns into their refund funding, after-sales staffing, and returned goods processing plans.

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