E-commerce Morning Brief for Nov 2: Amazon Q3 Revenue Hits $201.9B, Up 12%; AliExpress Brings Overseas Double 11 to South Korea

Story 1: Yonghui Superstores Launches National Black Pig Festival, Direct Procurement of Black Pigs Reaches 90%

Yonghui Superstores recently launched its 2026 National Black Pig Festival in Guangzhou, where it signed long-term direct-supply strategic cooperation agreements with core suppliers of eight major regional specialty black pig breeds. The move marks Yonghui's deepening reform of its fresh food supply chain centered on targeted farming and direct sourcing from origin. Currently, direct procurement of black pig products accounts for 90% of Yonghui's pork segment. Taking September data as an example, Yonghui's black pig sales rose about 22% year on year, with monthly sales volume exceeding 680 tonnes, and full-year procurement volume is expected to hit a new high this year.

Story 2: Fliggy's AI Assistant Adds Double 11 Helper, Related Interactions Surge 118%

Fliggy Travel's AI assistant "Fliggy Bangbang" recently added a Double 11 helper feature that helps users discover and compare Double 11 travel products, offers more cost-effective recommendations, and enables one-click check-in reservations for hotel packages and other purchases already made. Fliggy data shows that in the past week, Double 11-related interactions with Fliggy Bangbang jumped 118% from the previous week, as AI is becoming an important gateway for Double 11 travel consumption.

Story 3: SF Holding Q3 Revenue of RMB 82.22 Billion, Up 4.9% Year on Year

SF Holding released its Q3 2026 financial results. In the third quarter, the company recorded revenue of RMB 82.22 billion, up 4.87% year on year; net profit attributable to shareholders of the listed company was RMB 2.713 billion, up 5.54% year on year; and net profit attributable to shareholders after deducting non-recurring items was RMB 2.534 billion, up 13.77% year on year. During the reporting period, total parcel volume reached 4.03 billion; express logistics revenue rose 0.4% year on year, while revenue per parcel increased 7.4% year on year, marking seven consecutive months of year-on-year recovery; supply chain and international revenue grew 19.7% year on year, extending strong growth.

Story 4: Midea Q3 Revenue Down 4.12%, Net Profit Up 25.93%

Midea Group disclosed its Q3 2026 results: Q3 revenue fell 4.12% year on year, while net profit attributable to shareholders rose 25.93% year on year. Against a high base and subdued demand, its high-margin ToB businesses (building technologies and robotics) both maintained double-digit growth, and cost reduction and efficiency gains in its core business driven by deep AI integration are reshaping its profit structure, making bottom-line performance significantly outperform revenue.

Story 5: Peacebird Q3 Net Profit Up 190.61% Year on Year

Peacebird disclosed its Q3 2026 report: revenue for the first three quarters was RMB 4.221 billion, up 0.09%; net profit was RMB 82.12 million, up 190.61% year on year, mainly due to higher online gross margins and lower expenses; a net 154 stores were closed in the first three quarters, and operating cash flow turned positive to RMB 248 million. Amid weak apparel consumption, the company achieved a substantial profit recovery through improved online operating quality.

Story 6: J&T Express Jieyang Transfer Center Opens, Daily Handling Capacity Reaches 10 Million Parcels

J&T Express's Jieyang transfer center has officially begun operations. Located in Jiedong District, Jieyang, the project is J&T's largest smart logistics facility in eastern Guangdong, with maximum daily parcel handling capacity of 10 million and average daily volume of about 7 million, supporting peak-season operations and enhancing logistics service capacity in eastern Guangdong.

Story 7: Amazon Q3 Revenue of $201.9 Billion, Operating Margin Hits Record High

Amazon reported Q3 2026 results: net sales of $201.944 billion, up 12% year on year; net profit of $20.718 billion, down about 2% year on year; operating income of $28.076 billion, up 61% year on year, with an operating margin of 13.9%, a record high. AWS grew nearly 40%, but AI infrastructure investment far exceeded expectations, with free cash flow outflow of $42.4 billion over the past 12 months; after the earnings release, Amazon shares fell nearly 12% in after-hours trading.

Story 8: AliExpress Brings Double 11 to South Korea with Pop-Up Store in Seoul's Seongsu-dong

Alibaba's cross-border platform AliExpress announced that its overseas Double 11 will run from November 1 to 18. During the period, AliExpress will open an offline pop-up store in Seongsu-dong, Seoul, South Korea, featuring an electric vehicle product experience zone, extending the Double 11 promotional scenario from online to offline. According to the company, South Korea is one of AliExpress's key markets for this year's overseas Double 11, and the pop-up store aims to strengthen local user engagement and brand awareness around the shopping festival.

Story 9: TikTok Shop Opens AI Livestreaming Features to Some U.S. Merchants

TikTok Shop has opened AI livestreaming features to some merchants in the U.S. market, mainly covering four modes: AI replies, AI unattended livestreaming, picture-in-picture livestreaming, and AI digital human livestreaming. The modes differ in livestream presentation, degree of AI involvement, and applicable scenarios. The features are still in pilot and gray-scale testing stages, with differing availability and application thresholds across modes, and not all merchants can apply directly.

Story 10: French Christmas Shopping Survey: 27% of Consumers to Make Black Friday Their Main Purchasing Moment

A latest Christmas shopping survey shows that in 2026, 27% of French consumers plan to make Black Friday their main purchasing moment for Christmas gifts, up 6 percentage points from 21% in 2025 and a record high. Overall, 55% of respondents plan to concentrate their main purchases in November, with Black Friday remaining a key trigger for year-end consumption in Europe.

Story 11: Alibaba Cloud Opens Netherlands Data Center, Global Footprint Reaches 32 Regions and 109 Availability Zones

Alibaba Cloud's Netherlands data center has officially opened. Following this expansion, Alibaba Cloud's global footprint reaches 32 region nodes and 109 availability zones. The Netherlands node, located in Amsterdam, has two availability zones and offers computing, storage, networking, and database cloud services, with enterprise-grade AI services to be rolled out gradually, further supporting Chinese enterprises' digital and AI business expansion in the European market.

Story 12: Walmart Rolls Out AI Training for 2.1 Million Global Employees, Frontline Confidence Reaches 84%

Walmart is advancing AI application training and deployment for its 2.1 million employees worldwide. A survey shows frontline employees' confidence in using AI tools stands at 84%, far above the U.S. national average. Walmart is partnering with Google, OpenAI, and others for training; automation has not cut jobs but instead created new roles such as quality inspection, reflecting a "people-first" path for AI in reshaping retail labor.

That's all for today's morning brief. For more e-commerce insights, stay tuned to Ebrun audio news.

This article was first published on the official Ebrun website.