JD.com Double 11 First Half: 150 Million Service Orders, Over 20 Million AI Products

This year's JD.com Double 11 kicked off at 8 PM on October 12. As of 6 PM on October 30, 150 million service orders had been placed, and over 20 million AI products had reached households through JD.com's Double 11. This Double 11, 7,472 new JD offline stores participated in the shopping festival for the first time.

The application of AI technology brought upgrades across multiple product categories.

As of 6 PM on October 30, transaction value for numerous AI trend products such as AI PCs, AI glasses, AI workstations, and AI cameras increased by 100% year-over-year. AI recording devices, AI microwave-steam-oven combos, and AI electric toothbrushes saw transaction value grow by over 200% year-over-year. Large-screen AI phones and AI smart water bottles grew by over 5 times year-over-year. AI toys in JD Supermarket increased by 150% year-over-year. Sales of intelligent humanoid robots grew by 700% year-over-year, while robot trend categories such as robotic arms and dexterous hands saw transaction value increase by over 10 times year-over-year.

The industry's first AI hardware talent show 'Aidol Creation Camp' initiated by JD.com continues to incubate AI hardware benchmarks, with over 50 new products represented by AI ski sensors, AI work handhelds, AI keyboards, AI printers, and AI handheld microphones seeing transaction value grow by over 130% quarter-over-quarter.

Since October 12, active users of AI devices equipped with JoyInside increased by over 170% year-over-year, average daily conversation frequency per device rose by 30%, and over 30 million effective interactions were completed cumulatively. AI capabilities deeply cover diverse household scenarios such as early childhood education, daily home use, health care, and trend companionship.

As the core entry point for JD Health's AI applications, the AI doctor 'Dawei' provides 7×24 free consultations, with consultation volume up over 40% quarter-over-quarter, late-night consultations accounting for 20%, and a satisfaction rate above 98%. AI nutritionist inquiries grew by 50% quarter-over-quarter. JD Auto's AI car butler served over 43.2% of JD car owners, with a problem resolution rate exceeding 84.5%. JoyAI App's average daily active users were 5 times the pre-promotion level.

Token consumption also joined JD's Double 11 activities, with JD Cloud token product sales increasing by 167% quarter-over-quarter.

150 million service orders were generated on JD.com during Double 11.

As of now, 150 million service orders have been generated on JD.com during Double 11, with categories such as housekeeping and cleaning, home appliance cleaning, car maintenance, pet door-to-door feeding, health checkups, moving, partial renovation, leasing, and home elderly care leading service consumption.

On the Super Service Day on October 28, the 3-hour cleaning 26-time family package became the top-selling service product of the day. In the first half of JD's Double 11, JD Housekeeping service sales grew by over 240% overall year-over-year. Among them, daily cleaning and clothing/shoe care service sales grew by over 4 times year-over-year, and door-to-door cooking and pet door-to-door feeding services grew by over 10 times year-over-year.

Health services were also a hot demand area. As of October 30, the number of JD health checkup users increased by 190% year-over-year, and order volume for JD Nurse Home Visit companion and care services grew by 230% year-over-year.

This Double 11, JD Moving services covered 12 cities nationwide, with orders in the first half growing by 335% year-over-year. JD Home Renovation services saw transaction value grow by 100% year-over-year, convenience repair orders grew by 452% year-over-year, and charging pile installation service orders grew by 86.5% year-over-year. JD's integrated delivery and installation service was fully upgraded. Among categories with concentrated consumer delivery and installation needs, products such as TVs, refrigerators, toilets, washing machines, robot vacuums, water purifiers, and large furniture have achieved 'installation upon delivery.' For categories such as air conditioners, water heaters, kitchen stoves, and home lighting, installation can be completed within as fast as 1 hour after delivery.

30 fashion categories led the industry in year-over-year transaction value growth.

As of October 30, over 1,700 home appliance and home furnishing brands saw transaction value grow by 100% year-over-year. Brands such as Haier, Midea, Hisense, TCL, and Xiaomi exceeded 1 billion in transaction value, while brands such as Gree, Roborock, Supor, Ronshen, Robam, Yeswood, Jomoo, and Philips exceeded 100 million. JD Supermarket saw double-digit year-over-year growth in the number of ordering users, with over a thousand brands achieving 100% transaction value growth. Nearly 3,000 brands on JD Health and over 4,000 overseas brands on JD Worldwide doubled their transaction value year-over-year.

Thirty fashion categories including women's wear, men's wear, facial skincare, gold, luxury goods, and fishing gear led the industry in year-over-year transaction value growth. Nearly 221 fashion emerging brands that joined within the past year, such as MSBEAST, PANE, and NEDAO, saw transaction value grow by over 200% quarter-over-quarter, and 2,900 small and medium-sized fashion merchants grew transaction value by over 200% year-over-year. JD Jingxi's dual model drove new growth in industrial belts. Transaction value for Jingxi's top ten self-operated categories grew by over 3 times year-over-year, with over 3,000 products exceeding 10,000 orders. The number of Jingxi small shops grew by 50% year-over-year, with over 200 stores exceeding 1 million in sales. JD Hardware City saw 5,575 merchants achieve transaction value growth of over 100% year-over-year.

Relying on the AI full-chain marketing capability of 'New Product Omni-channel Connect,' JD helped more brand merchants quickly launch hit new products. Many brands such as Apple, Huawei, Hisense, Bosideng, and Feihe launched new products on JD's Double 11. Transaction value for blockbuster new products in categories such as home appliances, beauty and skincare, and personal care grew by over 300% year-over-year, and new home service robots grew by over 20 times year-over-year.

JD Worldwide's overseas free shipping benefits and logistics services continued to optimize, with some regions supporting free air shipping for a single item and delivery in as fast as three working days. The 13 countries covered by JD Worldwide's upgraded cross-border free shipping service saw transaction value grow by over 300% year-over-year, and the number of users placing orders on the platform grew by over 100% year-over-year.

This year, 7,472 new JD offline stores participated in the Double 11 promotion for the first time.

From opening to 6 PM on October 30, over 200,000 people visited the first JD 101HOME global store. Suqian JD Tiandi's Double 11 foot traffic exceeded 380,000 visits. Brands such as Haier, Siemens, Nvidia, and OnePlus partnered with JD to hold omni-channel Super Brand Days online and offline. New stores of JD MALL, JD Electric City Flagship Stores, and JD Home Appliance Specialty Stores participating in JD's Double 11 for the first time saw cumulative foot traffic exceed 6.2 million in the first half.

This Double 11, over 4,000 JD Car Care stores created '5S stores' for car care nearby, with store foot traffic growing by over 100% year-over-year. Car film service orders grew by over 14 times year-over-year. Two-wheel door-to-door repair services covered over 450 cities, with service orders growing by 157% year-over-year. In the first half of JD's Double 11, foot traffic at JD Pharmacy grew by 255% year-over-year, and foot traffic at JD Medical Beauty grew by 203% year-over-year.

7Fresh Catering actively promoted the implementation of AI embodied intelligence in catering scenarios. The first 7Fresh Chef store with an unmanned kitchen opened, and 7Fresh Coffee's 24-hour unmanned smart store saw order volume grow by 120% quarter-over-quarter. 7Fresh Food MALL pioneered online and offline cross-store order combining, with sales growing by 2 times year-over-year. JD Takeout partnered with TOP 100 catering brand stores to launch over 470,000 promotional products, with order volume growing by over 80% quarter-over-quarter; 'Treasure Trove Eateries' merchants saw transaction value grow by 60% quarter-over-quarter.

JD's digital human JoyAvatar cumulative served merchants exceeded 100,000.

Relying on the JoyAI large model, JD's digital human JoyAvatar cumulative served merchants exceeded 100,000. In the first half of Double 11, cumulative livestreaming exceeded 9 million hours, generating over 1.3 billion in sales. JD Bailing digital employees cumulatively helped merchants conduct over 684 million personalized user communications.

In the first half of JD's Double 11, JD Enterprise Business transaction value grew by 62% year-over-year, with products such as intelligent robots growing by over 3 times year-over-year. As an intelligent procurement Agent built for government and enterprise clients, the AI Procurement Butler has implemented 70 scenario-based applications, serving over 250,000 enterprise clients. The AI Smart Procurement Butler serving small and medium-sized manufacturing enterprises for industrial goods procurement saw user numbers grow by 120% quarter-over-quarter compared to the September daily average, driving JD Industrial Products procurement value growth of 93%. AI CAD product users based on JD Industrial Design large model grew 5 times compared to September.

During JD's Double 11, as the logistics industry's first full-process industrial-grade large model application integration, 'Super Brain' 3.0 achieved over 95.0% accuracy in parcel volume forecasting for warehouse-network-end express routes, and the adoption rate of AI-recommended optimal delivery routes exceeded 90.4%. 'Smart Wolf' robots have been applied in over 100 warehouses, with deployment scale ranking first globally. 'Alien Wolf' dexterous arms have cumulatively grasped over 15 million parcels, the industry's only industrial-grade embodied intelligence application deployed at scale. In Sichuan, drones have launched the nation's largest village delivery network, with full-chain AI ensuring promotion timeliness.

This article was first published on the Ebrun official website.