Meta Muse Launches in Singapore, Integrates with Shopee, Lazada and Other E-commerce and Local Service Platforms

【Ebrun Original】Meta has announced that its personal AI agent Muse is now live in Singapore. Users can access Muse through iOS and Android apps as well as muse.ai, and connect it to services including Shopee, Lazada, Grab, Singapore Airlines, Agoda, ShopBack, Klook, and Trip.com. The integration features will be rolled out gradually, and some experiences will not be available on the first day of launch.

In shopping scenarios, users can ask Muse to search for products and compare prices across Shopee and Lazada; in lifestyle services and travel scenarios, Muse can assist users in arranging purchases through GrabMart, checking dining options on Grab Dine Out, or exploring travel, ticketing, and booking information on Singapore Airlines, Agoda, Klook, and Trip.com. Users can also connect Gmail, Google Calendar, and Instagram to handle emails, coordinate schedules, and access saved content.

In these scenarios, Muse can attempt to execute tasks by invoking connected apps based on user instructions. Meta stated that Muse runs in a cloud-based Muse Secure VM, which stores data and login credentials for connected services; passwords and payment information are not exposed to the AI agent, and sensitive operations such as sending emails and purchasing products still require user confirmation. Most of Muse's everyday features are available for free, with additional features offered through subscription.

Singapore is the latest market for Muse after the US, Canada, and Japan, and also its first stop in Southeast Asia. The partners announced this time span e-commerce, mobility, travel, and cashback services, indicating that Meta is attempting to integrate its AI agent into users' existing platforms and consumption scenarios.

Previously, Amazon had blocked Muse from accessing Amazon.com shopping. In the Singapore launch partner list, Meta included platforms such as Shopee and Lazada. As Muse integrates local services in different markets, whether it can reliably invoke platform capabilities and further convert product comparisons and purchase decisions into transactions will become a key observation point for the subsequent development of AI agents entering e-commerce scenarios.

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