Rokid Unveils Three New Products: AI Glasses and Ring Herald Industry's 'iPhone Moment'

【Ebrun Original】On October 27, at the Rokid Jungle 2026 AI glasses product launch event, smart glasses brand Rokid introduced three new products: Rokid Glasses 2, the full-color AI glasses Rokid Color, and the interactive ring Rokid Ring. Among them, Rokid Glasses 2 and Rokid Ring will ship or begin pre-orders in November, while Rokid Color will target delivery in April 2027 after the ecosystem is refined.

'The iPhone moment for AI glasses has arrived,' said Rokid founder and CEO Zhu Mingming, who noted this was the core message the launch event aimed to convey. The reason: Rokid's new AI glasses bring innovation to the industry in terms of presentation and interaction capabilities, and the once 'impossible triangle' of trade-offs among 'weight, battery life, and performance' is moving toward becoming possible.

According to the presentation, Rokid has clear differentiated positioning for the three new products. Rokid Glasses 2 continues the tool-oriented positioning of the first-generation product, serving users in daily wear, life logging, and office scenarios; by contrast, Rokid Color is more versatile, expanding into social, entertainment, content consumption and other functions, aimed at content-heavy and socially active users; and Rokid Ring, dubbed the 'Rokid Magic Ring,' opens a new era of interaction on top of AI glasses' content display.

Specifically, Rokid Glasses 2 has been upgraded in both hardware and software. The dual-chip architecture balances performance and power consumption, and combined with system-level optimization, achieves a 50% increase in battery life despite only a 25% increase in battery capacity. In terms of product form, slimmer flexible temples, nose pads with increased contact area, and lens solutions with higher transparency all bring the overall form of Rokid Glasses 2 closer to ordinary glasses, enabling all-day comfortable wear.

On the software side, AI is the product foundation. Features such as AI meeting notes, AI call translation, AI instant recall, and AI all-day recall not only record but also help users understand what is recorded, and serve as eyes and ears for people with disabilities. After refining the AI imaging algorithm, night photography and stabilization have also been optimized.

The binocular full-color display Rokid Color is committed to returning information presentation to its true colors, capable of displaying ten thousand colors with a wide color gamut and true-to-life color, and allowing preview before taking photos. After solving the power consumption and heat dissipation issues of full-color Micro-LED display, users can now watch videos on Rokid Color, meaning AI glasses are beginning to have their own closed-loop ecosystem. Zhu Mingming predicts that the ultimate form of AI glasses will be: 'content produced by all other devices transferred to AI glasses for consumption.'

Rokid positions itself as a human-computer interaction company, and Rokid Ring is its latest interaction solution. Once worn, fingers become controllers for the AI glasses, with page turning and scrolling achievable through micro-gestures, and control accuracy above 95%. The ring's accompanying health monitoring capabilities rival or even surpass standalone smart ring brands.

Ecosystem is also a key focus for Rokid. Rokid Vice President and Ecosystem Head Cai Guoxiang emphasized: 'Only the ecosystem can bring users the greatest value.' Currently, Rokid has partnered with Tencent WorkBuddy, Alibaba Cloud Qoder, and Qianwen Office to build office intelligent agents. In life services, Rokid has established partnerships with platforms such as Xiaohongshu, Meituan, and Tencent Travel Services to continuously broaden the value of AI glasses. To achieve synchronization between desktop and glasses, Rokid also launched the desktop intelligent agent AI glasses connector Rokid Prism, an industry first.

After the domestic launch, the new products will enter overseas markets via CES 2027. It is reported that in the AI glasses market, Rokid has ranked first in China for three consecutive quarters, and in the first half of this year, Rokid ranked first in the global AI glasses market with display, with a market share of 41%. Overall, sales are still primarily domestic, with overseas sales accounting for about one-third.

This article was first published on the Ebrun official website.