TikTok Shop US Autumn Sale: Cross-border POP Daily Average GMV Nearly Triples

On October 23, TikTok released its 2026 US Autumn Mega Sale report. During the campaign from October 5 to 18, the daily average GMV of the cross-border seller-operated (POP) model nearly tripled compared with last year's autumn sale, twice setting a new single-day GMV record. Among this, livestream GMV grew more than 3x compared with last year's autumn sale, while short-video GMV increased 1.8x. On the fully managed model side, daily average GMV during the campaign grew more than 1.3x compared with last year's autumn sale; GMV of products stocked in overseas warehouses rose 1.5x compared with before the campaign. The platform has also kicked off Black Friday stocking and content preparation, recommending that cross-border POP merchants complete product registration by October 31, and fully managed merchants complete 90% of their US market stocking by the end of October. This article was first published on the official Ebrun website. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce industry intelligence via algorithms in real time. This dog is still young; welcome to contact run@ebrun.com or leave a message to help it grow.]