UK Cleaning Products Firm Eco 360 Joins Temu, Surpasses 3,000 Sales in Eight Weeks

According to foreign media reports, Eco 360 Group, a family-owned cleaning products company based in Huddersfield, UK, has spent 40 years building its Eco Bag into a well-known British brand of recyclable bin liners, with products long supplied to retail channels including Robert Dyas and Morrisons. Now the company is trying to replicate that success by promoting its new brand MACROMAX, which covers mops, buckets, and scouring pads.

At the end of December 2025, Eco 360 joined Temu's local seller program. In just eight weeks since launch, MACROMAX series products surpassed 3,000 units in sales.

In 2024, the UK cleaning products market reached GBP 10.69 billion, with expected annual growth of 4.7%. Local consumers' shopping habits continue to shift online, and competition in the sector is intensifying. For new brands lacking decades of offline retail accumulation, gaining rapid market exposure is a core development priority. Paolo Margaglione led his team in launching MACROMAX products simultaneously across multiple online platforms, with Temu delivering results faster than other channels. The platform's audience differs significantly from other channels and can bring incremental revenue and brand exposure, which is the core reason the team chose to join and establish a presence early.

Eco 360 entered cleaning products manufacturing in the early 1990s, when Margaglione's father took over a struggling business and rebuilt a complete production system in Turkey. Currently, the company has a 21-person online operations team in Huddersfield, UK, a distribution node in Preston, supplies major retailers and supermarkets, and also sells directly to consumers across multiple online platforms.

All product molds are produced in-house, allowing the company—unlike sellers dependent on external procurement—to independently adjust designs and compress production and delivery cycles. Leveraging this capability, the team this year reviewed all user feedback and completely redesigned everything from mop heads and handle connection structures to bucket construction, completing the MACROMAX revamp and relaunch. The team has long focused on producing high-quality products with solving real user problems as its core direction.

Temu's local seller program was first launched in the UK in 2024, allowing local merchants to sell locally and fulfill locally, significantly shortening consumer wait times for delivery; the program now covers more than 30 markets. In the first half of 2026, the platform held over 100 communication sessions in Europe with industry associations, chambers of commerce, and startup networks to collect the practical difficulties small businesses face in online operations. The operational needs of cross-market selling were the most concentrated feedback, and relevant input has been incorporated into the platform's supporting service system for sellers. For Eco 360, joining the program requires no additional infrastructure or operational processes; order processing can directly reuse the company's existing delivery and shipping systems from other e-commerce channels.

According to the company's plan, MACROMAX will become a household name in UK home goods before 2030, replicating Eco Bag's market performance. The company will first complete product testing in the local market, then expand capacity to enter the European market, with Germany listed as one of the first target markets for expansion.

This article was first published on the official Ebrun website.