AliExpress Expands YouTube Affiliate Partnership; ChatGPT Ads Continue to Iterate

Alibaba's cross-border e-commerce platform AliExpress has officially expanded the scope of its affiliate marketing partnership with YouTube. The collaboration first launched in South Korea in March 2026; following this expansion, it will cover four markets—the United States, the United Kingdom, Germany, and Brazil—and will subsequently roll out to more regions in phases in line with the rollout pace of the YouTube affiliate program.

According to sources, eligible YouTube creators can directly select AliExpress products through the YouTube Studio backend, covering categories such as consumer electronics, sports and outdoors, home and living, and everyday apparel. The platform has simultaneously opened data on best-selling and trending products for creators to match with their audiences' preferences. Creators can tag shoppable product links in long-form videos, Shorts, and livestreams; viewers who click the links can jump directly to AliExpress to complete checkout, and creators can earn commissions from corresponding valid sales.

This collaboration highlights the launch of the AliExpress Brand product pool, which brings together official goods from international and local brands. Currently available public information does not mention that AliExpress merchants can directly connect with YouTube creators through this program; such affiliate programs typically do not provide a direct merchant-to-creator connection channel. This collaboration links AliExpress's product supply with local creators' content production capabilities, shortening the path from product discovery to purchase for consumers and aligning with the global trend of content-commerce integration.

Industry statistics show that Alibaba's advertising spending reached $30.2 billion in the previous year, topping the annual advertiser tracking list and ending Amazon's four-year run at the top. YouTube is continuing to advance livestream e-commerce and in-platform shopping, although acceptance of livestream e-commerce among U.S. users still needs to be cultivated.

This article was first published on the official website of Ebrun.