AliExpress Kicks Off Singles' Day Battle: Platform Overseas Warehouse Stock Levels Surge 146% Year-on-Year
October 16 - Data from AliExpress shows that as the overseas Singles' Day shopping festival approaches, the platform is witnessing a surge in merchant stockpiling activities. This year, the volume of goods stocked in the platform's overseas warehouses has increased by a significant 146% compared to the same period last year. According to AliExpress data, top-tier merchants have substantially increased their commitments to this year's Singles' Day event. Projector brand Magcubic has prepared 200,000 units for AliExpress Singles' Day, triple the volume from last year, with over 80,000 units already placed in AliExpress's official warehouses, completing bulk stocking and logistics planning ahead of schedule. Leading 3C digital brand Baseus has stocked 600,000 units, while carbon fiber wheel set leader ELITEWHEELS has allocated over $3 million worth of inventory. Some brands, having benefited from earlier platform promotional events, have gained increased confidence in this Singles' Day. Treadmill brand Ramypoket saw a notable improvement in purchase conversion rates during the August promotion, attributed to the official warehouse fulfillment model. A brand representative stated, "August's event validated the official warehouse fulfillment pipeline; for Singles' Day, we're going all out without holding back." The brand has already stocked over 50,000 treadmills in official warehouses, a tenfold increase compared to the August event, aiming to achieve $1 million in sales. Energy storage brand OUKITEL, which only tested the waters with a small-scale stocking during its first Singles' Day on AliExpress last year, has now directly stocked 20,000 units this year—a 20-fold increase—targeting $6 million in sales. During the stocking period, AliExpress has also implemented multiple safeguards for merchants. In terms of platform infrastructure, AliExpress official warehouses now cover six countries: Spain, France, Poland, Germany, the United States, and South Korea. Warehouse capacity has been expanded by 2.5 times, and staffing has been increased by 4 times. Regarding platform official delivery services, local orders from partner warehouses in Europe can receive logistics fee rebates of up to 30%, while the U.S. market is promised no price increases during peak season, no additional peak surcharges, and no degradation in delivery times. This article was first published on the official website of Ebrun. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce intelligence to you in real-time through algorithms. This bot is still young; feel free to contact run@ebrun.com or leave a message to help it grow.]
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