October 15 E-commerce Morning Briefing: Qianwen Office Launches E-commerce Edition for Invitation Testing; Amazon U.S. to Apply Peak Fulfillment Fees from October 15

Item 1: Douyin E-commerce Double 11 Sales Kick Off on October 15, with Marketing Schedules for Durable Goods and Beauty & Personal Care Categories Released. Ebrun has learned that Douyin E-commerce's Double 11 promotion begins on October 15, with October 15-18 as the initial sales phase, featuring all-category inventory sprint; October 19 to November 6 will focus on organized flash sale days (such as October 24-25 and October 31-November 1) and category-specific days; and November 7-11 as the grand finale. The platform is offering multi-tier consumer vouchers with various denominations, along with subsidies such as national subsidies, local subsidies, leader-led supplementary subsidies, and one-product-one-price deals. Historical data shows that furniture vouchers drove up to 64.1% of GMV, while computer and imaging vouchers contributed 59.6% of GMV. For durable consumer goods, the platform will host AI digital-themed events (October 22-31) and home appliance activities (October 20-November 2), while the beauty, personal care, and entertainment sectors will see campaigns like the 'New Trends' event and the 'Washing and Care Season'.

Item 2: Qianwen Office Releases E-commerce Edition for Invitation Testing, Integrated with Sheng Yi Can Mou, Youzan, and Qianniu. On October 14, Qianwen Office launched an AI-powered productivity tool designed for the e-commerce industry—Qianwen Office E-commerce Edition—which has begun invitation testing. Users can switch to 'E-commerce Operations' mode within Qianwen Office to access the experience. Tailored to daily work scenarios for e-commerce clients, this edition introduces features such as 'Cross-Platform Operations Dashboard,' 'Trend Insights and Selling Point Analysis,' 'Batch Generation of Viral Content Assets,' and 'Intelligent Cross-Platform ROI Optimization.' It is now integrated with mainstream industry operation tools including Sheng Yi Can Mou, Youzan, and Qianniu.

Item 3: Doubao Mobile Assistant Opens Third-Party Screen Automation Permissions, with 153 Apps Declining Access. Doubao Mobile Assistant has officially announced that the public comment period for the 'Screen Automation Operation Declaration Agreement' (30 days) has ended, and it will gradually open screen automation permissions to third-party applications. Developers can still declare their refusal at any time. Meanwhile, the platform has published a list of apps that have declined permission: as of now, 153 apps have refused Doubao Mobile Assistant's screen automation operations, including core products from major internet companies such as Tencent, Alibaba, Meituan, and Kuaishou.

Item 4: Pinduoduo Adjusts Store Deposits for Multiple Categories, Raising Mobile SIM Category from ￥100,000 to ￥150,000. Pinduoduo has adjusted store deposits across several categories: the mobile SIM card category saw an increase from ￥100,000 to ￥150,000; for categories such as gaming accounts and boosting services, live performances, and education and training, some existing deposit levels were raised, while certain business types now adopt a tiered deposit structure based on transaction volume over the past 30 days.

Item 5: Yuhui Tongxing Begins Selling Custom Sanitary Pads, Selling Out the Initial 300,000 Units. On October 14, the Yuhui Tongxing livestream officially began selling custom sanitary pads, simultaneously listing custom overnight pants. The bundled sanitary pad packages start at ￥55.9, and the overnight pants packages start at ￥52.9. Shortly after sales began, livestream viewership exceeded 100,000, and over 100,000 units of custom sanitary pads were sold. According to customer service at Yuhui Tongxing, the initial 300,000 units have sold out, and additional stock will be listed periodically.

Item 6: JD Express Launches 'Early Ten AM Delivery' Service, Promising Delivery by 10:30 AM at No Extra Charge. To address the early morning receiving and replenishment needs of merchants in core business districts and professional markets—such as 3C stores, apparel counters, and chain supermarkets—JD Express has launched the 'Early Ten AM Delivery' service. By optimizing terminal delivery routes and supplementing courier capacity, it promises delivery by 10:30 AM without any additional fees. Currently, this service covers multiple core business districts and professional markets in key first- and second-tier cities nationwide.

Item 7: Shopify Ecosystem Generates Over $1.2 Trillion in Annual Economic Activity, with Cross-Border Sales Reaching $68.1 Billion. Shopify's latest data reveals that in the 12 months ending June 30, 2026, Shopify merchants and partner ecosystems generated over $1.2 trillion in global economic activity, a 110% increase from 2022; supported around 9.6 million jobs, a 193% increase; and platform merchants' cross-border sales totaled $68.1 billion. In 2025, approximately 1.2 million stores completed their first transaction, with a new store making its first sale every 26 seconds on average. AI-driven referral traffic converted at a rate 80% higher than organic search, with average order values 14% higher.

Item 8: Amazon U.S. Applies Peak Fulfillment Fees Starting October 15, Averaging About $0.32 Per Item. According to Amazon's official rules, the U.S. marketplace will implement holiday peak fulfillment fees starting October 15, applying until January 14, 2027. These fees cover FBA, remote fulfillment, multi-channel fulfillment, and Buy with Prime, averaging about $0.32 per item, consistent with last year. The 3.5% fuel and logistics surcharge introduced in April remains stacked on top. Black Friday and Cyber Monday inventory deadlines are also tightened: the AWD channel has a final warehouse arrival deadline of October 14, FBA minimum split is due October 21, and optimized split is due October 28.

Item 9: Amazon to Hire Over 10,000 Seasonal Employees in Poland to Handle Year-End Order Peak. Amazon has announced plans to hire more than 10,000 seasonal employees in Poland to manage the order surge during the year-end shopping season. The new hires will primarily join logistics teams in Sosnowiec, Gliwice, ?ód?, Poznań, Wroc?aw, and Okymiany, as well as the recently launched Dobromierz logistics center. Amazon stated that order volumes on Amazon.pl typically increase significantly during the fourth quarter each year.

Item 10: In the First Three Quarters, Self-Owned Brand Exports Grew 26.7%, Accounting for 24.8% of Total Export Value. Data from the General Administration of Customs shows that in the first three quarters of 2026, China's total goods trade imports and exports reached ￥39.94 trillion, an 18.8% year-on-year increase, with exports at ￥23.2 trillion, up 16.4%. Imports and exports of products such as industrial robots, electronic components, computer parts, and electrical equipment totaled over ￥10 trillion, a 58.9% increase. The influence of Chinese manufacturing brands has strengthened, with self-owned brand exports growing at 26.7% and accounting for 24.8% of total export value, a 2-percentage-point increase from the same period last year. Private enterprises' imports and exports reached ￥22.73 trillion, accounting for 56.9% of total foreign trade value.

Item 11: TikTok US Motion-Sensing Eyewear Lamp Sells 3,864 Units in 7 Days, Generating Approximately ￥540,000 in GMV. Another dark horse emerges in TikTok's US auto parts niche: the JOYTUTUS motion-sensing eyewear lamp, launched on September 22, sold 3,864 units in the last 7 days, generating approximately ￥540,000 in GMV. Cumulative sales have surpassed 5,000 units, with GMV reaching $106,300. The product integrates a COB light strip and dual side spotlights into the frame, activated by a wave of the hand, supporting Type-C charging, 5 modes, and IPX4 waterproofing. It is positioned for car maintenance, night fishing, camping, and DIY scenarios.

Item 12: Vestiaire Collective Uses AI to Standardize Product Main Images, Boosting Conversion Rates by 5%. French second-hand luxury platform Vestiaire Collective has outsourced the main image processing for newly listed items to AI retouching service Photoroom, becoming the first second-hand luxury platform to standardize main images across all new product listings. A randomized controlled test showed that the Photoroom group saw a 5% higher conversion rate, and product page unique visitor views increased by 3% to 7%, with the most significant improvements in bags and footwear.

That concludes today's morning briefing. For more e-commerce knowledge content, follow Ebrun audio updates.

This article was originally published on the official Ebrun website.