Shopee Expands International Platform Across Latin America: Massively Invites Brazilian Sellers to Sell in Argentina and Mexico

Ebrun Original - October 10 news, according to foreign media reports, Shopee will expand its cross-border sales program, the Shopee International Platform (SIP), to over 150,000 local Brazilian sellers, enabling them to sell products to consumers in Argentina and Mexico. Shopee will handle international shipping, customs clearance, and customer service, aiming to lower the operational barriers for local small and medium-sized sellers to engage in cross-border business.

It is reported that Shopee currently has over 3 million sellers on its Brazilian site. Previously, during the SIP pilot phase, 19,000 Brazilian sellers participated in the program, listing over 1.4 million products in Argentina and Mexico.

Felipe Lima, Shopee's Director of Business Development and Fulfillment Operations, stated that the program aims to help Brazilian sellers scale their businesses while enriching the product supply in regional markets.

Under this program, when Brazilian sellers receive orders from consumers in Argentina or Mexico, they only need to prepare the goods and wait for logistics personnel to pick them up; subsequent delivery will be coordinated by Shopee through its logistics partner network. In addition to product pickup, international shipping, and final delivery, the platform will also provide customs clearance and customer service support, making the cross-border order handling experience as close as possible to domestic Brazilian sales.

However, the program is not automatically open to all sellers; merchants must receive an invitation through the Seller Center or can proactively express their willingness to participate. Shopee stated that participating in SIP does not require any additional platform fees.

In fact, this is not the first time the SIP program has been launched.

In early 2025, Shopee launched the program in Singapore to help local sellers expand into markets such as Malaysia and Thailand. During the pilot phase, over 8,000 Singapore-based sellers joined, and within three months of the program's launch, order volume and Gross Merchandise Value (GMV) both grew eightfold. Now, expanding the program to Brazil marks the first large-scale opening of SIP to local Latin American sellers.

Shopee stated that the initial selection of Argentina and Mexico was based on its regional business layout. Both markets already have an established Shopee business presence, which helps the platform integrate cross-border fulfillment processes and maintain the transaction experience for both consumers and sellers.

This expansion also aligns with the partnership Shopee established with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) in 2025. The agreement between the two parties includes providing training, relevant content, and technical support to Brazilian companies looking to explore overseas markets.

Analysts point out that as competition deepens among cross-border e-commerce platforms in Brazil, the battleground is extending from consumers to sellers. In addition to price, product variety, and delivery efficiency, platforms are now also using supporting services such as logistics, customs clearance, and after-sales to reduce the cost for merchants to enter new markets.

For Shopee, SIP not only provides Brazilian sellers with a new sales channel but also helps improve the utilization efficiency of existing fulfillment infrastructure in regional markets.

Industry practitioners note that local store sellers who have already obtained local business licenses in Brazil can leverage the platform's fulfillment system to expand their sales reach to more Latin American markets. "Especially the Argentine market, which has grown rapidly in recent years, but previously had relatively high entry barriers. If the SIP program is properly implemented, it could be a more convenient entry path," one seller said.

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