Meta Opens Muse AI Agent to Small Businesses, Integrates with Shopify and Other Tools

[Ebrun Original] Meta recently announced the launch of Muse for Small Business, an AI agent service tailored for small and medium-sized enterprises, allowing merchants to connect their business tools and accounts, such as Shopify, Stripe, Facebook, and Instagram, to Muse. This enables AI-driven analysis of business data, marketing planning, and financial reviews.

The service was unveiled on September 29, less than a month after Meta introduced the consumer-focused Muse AI agent in early September. Initially, Muse was primarily designed to assist consumers with daily tasks like shopping and booking appointments. With this update, Meta extends Muse's task execution capabilities to business operations.

According to Meta's official description, Muse for Small Business supports integration with dozens of commonly used business tools, including Shopify, Stripe, Klaviyo, Canva, Intuit QuickBooks, Notion, Slack, and also allows connections to Facebook Pages, Instagram professional accounts, and Meta ad accounts.

Once merchants complete the authorization process, Muse can work with the business's brand information, store data, financial records, and customer insights. For instance, merchants can ask Muse to comprehensively analyze sales, advertising, and social media performance over the past year to formulate a growth plan for the upcoming year, or to evaluate the effectiveness of ads and content marketing, drafting a marketing campaign plan for the next week based on market trends.

Beyond marketing and sales analysis, Muse can also assist merchants in reviewing monthly financial performance, identifying unusual expenses, and managing routine tasks such as emails and schedules. Meta emphasizes that Muse will not execute actions like publishing content, sending messages, or making expenditures without user approval, ensuring merchants retain ultimate control over their business operations.

Currently, most of Muse's basic features are available for free, with paid subscription plans also offered. Meta has not yet disclosed specific user numbers or merchant outcomes for the small business version in this announcement. The consumer version of Muse was previously launched in the United States and Canada, while the rollout schedule for the small business edition in other regions is still pending.

Notably, Meta recently participated in an initiative for an open protocol governing interactions between personal AI agents and businesses. On October 6, Meta joined companies like Walmart, Stripe, and Shopify in developing related standards aimed at standardizing identity verification, user authorization, and operational permissions when AI agents access business services.

The protocol allows consumers to decide which personal information AI agents can access, while businesses set operational boundaries for agents within their services. Enterprises can interact with consumer agents through existing websites, APIs, or their own AI agents.

This move aligns with Muse's expansion into business operations, though there is currently no public information indicating that Muse for Small Business has directly adopted this protocol.

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This article originally appeared on the official Ebrun website.