Wei Zhe Personally Instructs! Global Capital's Sixth Session of the Global CEO Decision-Making Executive Program Now Open for Enrollment

亿邦动力


The boundary of a founder's cognition defines the boundary of their enterprise. In Global Capital's Global CEO Decision-Making Executive Program, Mr. Wei Zhe will leverage nearly two decades of investment and operational management experience to deconstruct the underlying logic behind billion-dollar decisions. Your classmates and private board partners are founders of brand globalization enterprises with annual revenues exceeding 500 million RMB. Who you learn from defines your altitude; who you walk with defines your horizon.


The sixth session of Global Capital's Global CEO Decision-Making Executive Program sets sail as promised. This is not about grand, empty theories—only battle-tested methodologies validated by billion-dollar market valuations.


More than a mentor,

a deep sparring partner for founders

Leading the program is Mr. Wei Zhe, founding partner and chairman of Global Capital.


In the decade before founding Global Capital, Wei Zhe served as CEO of Alibaba, spearheading the initial public offering and listing of Alibaba B2B, experiencing firsthand the grand narrative from strategic deployment to organizational execution. His nearly 20 years of investment and operational management experience allow him to scrutinize the endgame of business models from an investor's god's-eye view while dismantling every cog of an organization with an operator's delicate touch.


Mr. Wei Zhe has consistently been ranked among the "Top 50 Best Investors in China" by China Venture and Investors for consecutive years, but within the program, he sheds all accolades to return to the purest identity—a fellow traveler of founders.


He is not merely a "prophet" of brand globalization but a deeply engaged "operator." Since 2017, Global Capital has heavily invested in the cross-border sector, backing super unicorns and leading brands such as Anker Innovations, Zoyue Technology (Vente Unique), If ... (If Energy), and Cupshe, and even during the capital winter of 2023, it increased its positions counter-cyclically, continuously capturing emerging cross-border players with robust technological capabilities.


In this course, Mr. Wei Zhe will systematically unveil his"decision-making operating system" for the first time.


Throughout this intense cognitive journey, two heavyweight teaching assistants provide full-course support, ensuring every business insight translates into actionable strategies.



Chen Yangyang | Global Capital: As a core member of Global Capital's cross-border track, Chen Yangyang has been deeply involved in investments and post-investment empowerment for multiple cross-border unicorns. From a unique investor perspective, he offers strategic simulations and resource connections during group discussions and private exchange sessions, ensuring every question hits the essence and every piece of advice carries substantial value.


Liu Chen | Ebrun: As the most influential media and think tank platform in China's e-commerce, digitalization, and brand globalization sectors, Ebrun stands at the forefront of industry trends. Liu Chen leverages his extensive industry ecosystem resources and keen perception of global market dynamics to connect key nodes in the cross-border ecosystem, bridging theory and practice from category insights to channel execution.


Led by Wei Zhe, with two hands-on teaching assistants—what we provide is never the wisdom of a single person, but the collective endorsement of a top-tier think tank.


More than lecturing, a 1v1 business diagnosis


This is not a one-way indoctrination, but a high-density intellectual collision. The sixth session is structured into four core modules, directly addressing the critical pain points of cross-border enterprises:


Module 1: Billion-Dollar Business Strategy Deconstruction


Wei Zhe will personally deliver "From Cognition to Decision: A Practical Path to Brand Globalization," with ample time forlive 1v1 diagnoses. He will provide point-to-point guidance on business divestiture and strategic focus based on the real financial data and loss-making operations submitted by founder participants. This is not just a sort-through, but astrategic simulation confronting the essence.


Module 2: Billion-Dollar Organizational Strategy Deconstruction


The biggest pain point in going global is cross-cultural organizational management. The course deep-dives into founders' time allocation and organizational building secrets, addressing challenges from "uniting hearts to self-revolution," and deconstructing employee efficiency, financial efficiency, and governance. Wei Zhe will answer and provide strategic recommendations on real employee efficiency and internal management issues disclosed by founder participants.


Module 3: Private Board Practice


Topic 1: Upward Pricing CEO Practice Class—Reshaping Pricing Power and the Battle for Category Leadership.


Topic 2: Product Definition CEO Practice Class—Translating Technology, Aesthetics, and Extreme Demand into Products.


Topic 3: North American Retail CEO Practice Class—Hands-On Experience in Winning Over Local Buyers.


Topic 4: Cross-Border Organization CEO Practice Class—Interest Alignment and Gray-Zone Governance in Multi-National Team Management.


Topic 5: Overseas Marketing CEO Practice Class—Content Leverage and Marketing Formations to Navigate Traffic Pitfalls.


(Note: Specific private board topics evolve with trends; final delivery takes precedence.)


Module 4: Billion-Dollar Equity Deconstruction


Globalization is about talent. How can correct equity incentives retain top performers without creating future listing risks? Wei Zhe will personally deconstruct his proprietary talent incentive formula—an equity mechanism that is both defensive and offensive.


The graduation roadshow culminates in a 1v1 final guidance session with Wei Zhe, a test of learning outcomes and a rare opportunity to gain top-tier capital thinking.



At the Global Capital Lounge, sparring with the best

Unlike the cold, sterile classrooms of traditional business schools, the Global Capital CEO Program is held in Wei Zhe's lounge within Global Capital's offices.


This lounge has witnessed pivotal decision-making moments for countless unicorns. On a sun-drenched afternoon, you'll sit together with Wei Zhe. There's no podium-induced distance—only heartfelt exchanges. During casual meals and breaks, you might be holding a coffee when you strike a critical resource partnership with a future billion-dollar founder.

As past participants said, "In Wei Zhe's 'home turf,' we lower our defenses and reveal our company's real struggles. That's why the prescriptions we receive are the most potent and precise."


A private board circle that never graduates

We have created the "Landing and Practice Themed Private Board" for all alumni of the Global Capital Global CEO Decision-Making Program, open to participants from sessions one through six.


This is a highly confidential, high-trust social space. In small, closed-door exchanges, only like-minded top players can understand your "unspoken words" and catch your "between-the-lines." The chemistry generated here not only heals the loneliness of entrepreneurship but forges alliances worth billions.

Three time-related questions you care about


Given the intensity of the program, founders frequently ask: Is it worth the time? Here are our answers.


1. How long does the entire program last? Will it consume too much energy?


The program spans six months to a year—long enough for each learning to be digested, feedback, and recalibrated in practice; compact enough not to pad duration. Intensive lectures alternate with practical implementation, perfectly aligning with founders' demanding schedules.


2. How much time will Wei Zhe personally teach?


Wei Zhe devotes a full 3 days to core instruction. These are not brief appearances, but high-density, high-intensity sessions covering strategic frameworks, organizational building, and equity incentives, culminating in hands-on 1v1 diagnoses for your business. Every minute delivers billion-dollar decision-making experience.


3. What if I have an emergency and miss a session or private board?
We fully understand that global brand leaders' schedules are unpredictable. To address this, the program offers a dual makeup mechanism:


In-person makeup: Teaching assistants and program coordinators visit you to deliver a 1-on-1 recap of missed modules and diagnosis feedback;

Cross-cohort makeup: You can also directly join the missed modules in the next program session.

We understand founders' time is non-refundable. The sole purpose of this mechanism is to align cognitive iteration with business rhythm, not to compromise.


Anchoring your certainty amidst the uncertain cross-border waves

The sixth session of Global Capital's Global CEO Decision-Making Executive Program has limited seats, exclusively for founders of leading global brand enterprises.


Rather than groping alone in the dark, let those who have walked this path light a lamp for you.


We look forward to meeting you in Wei Zhe's lounge to embark on this journey of cognitive transformation together.


For enrollment inquiries, contact the Matishou (Horse Hoof Society) staff


This article was originally published on the official Ebrun website.

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