TikTok Shop UK GMV Accounts for 65% of Europe, Expected to Nearly Double by 2026

October 6 - According to the latest data from ECDB, a German e-commerce data agency, the UK remains TikTok Shop's largest market in Europe. In 2025, the UK site's GMV reached ?2.63 billion, accounting for 65% of the total transaction volume in the European market. Spain ranked second with ?570 million, while France and Germany recorded approximately ?360 million and ?350 million respectively. ECDB projects that the UK site's GMV will approach ?5 billion in 2026, nearly doubling its current scale. Additionally, TikTok Shop officially launched a cross-border sales pilot program between the EU and the UK on September 21, with plans for a full rollout on October 19 to further integrate business operations across European sites. This article was originally published on Ebrun's official website [Source: Ebrun Go. Ebrun's automated writing robot generates e-commerce intelligence for you in real-time through algorithms. This young bot is still learning; feel free to contact run@ebrun.com or leave a message to help it grow.]