SHEIN Mexico Integrates DiDi's 'Buy Now, Pay Later' Service, Offering Up to 12-Month Installments

According to foreign media reports, SHEIN has integrated DiDi's 'buy now, pay later' service in Mexico. Customers can split their orders into bi-weekly or monthly installments at checkout, with a maximum term of 12 months, and no credit card is required to complete a purchase. The bi-weekly or monthly repayment schedule aligns with local pay cycles. Patrick Lassauzet, Corporate Communications and PR Lead for SHEIN in Mexico, stated: 'SHEIN's mission has always been to make the beauty of fashion accessible to everyone. Affordability goes beyond just price and logistics; it also means offering financial solutions that align with customers' actual economic circumstances. Our partnership with DiDi allows us to demonstrate our value proposition in the Mexican market while giving customers more flexible and predictable payment options.' The service is powered by DiDi's credit product in Mexico, 'DiDi Paga Después,' and all items in the shopping cart are eligible for installment payments. Public records show that DiDi Paga Después was initially only available for DiDi's ride-hailing business, offering users the ability to have fares covered upfront. After obtaining the local consumer credit license, DiDi gradually opened this service to external partners, exporting installment payment capabilities to cross-border e-commerce platforms. Before SHEIN, AliExpress had already integrated this buy-now-pay-later product. Credit card penetration in Mexico is low, and local banks have strict credit card approval criteria. Data shows that approximately 43% of local adults lack bank accounts, and over 70% of Mexicans do not have credit cards. As early as 2024, Amazon had already integrated with local Mexican BNPL provider Kueski to target online shoppers without credit cards. For SHEIN, the Latin American market, including Mexico, is becoming increasingly important. According to its 2026 interim report, due to tariff policies, second-quarter revenue from the U.S. and Europe declined by 6.0% and 13.9% year-over-year, respectively, while revenue from other regions grew by 21.6%, accounting for 43.7% of total revenue. The report explicitly notes that growth in other regions is primarily driven by Latin America. Collaborating with DiDi to diversify local payment methods is part of SHEIN's strategy to further strengthen its presence in the Latin American market. Ebrun will continue to track and report on this development. For more information related to this article, please scan the QR code to follow the author's WeChat.

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