Amazon Ads Renames Unified Platform to Amazon Ads Agent, Unveils Full-Funnel and DVA Offerings

On September 30, at the unBoxed conference in San Francisco, Amazon Ads announced the rebranding of its unified advertising platform to Amazon Ads Agent, along with the launch of two new products. Full-Funnel Campaigns integrates sponsored ads, display ads, video, and streaming TV into a single campaign, allowing advertisers to simply set their product, creative assets, and budget, while Amazon's AI handles ad execution and optimization. DVA consolidates sponsored display, sponsored TV, and programmatic display, video, and audio buying into one solution. Novice users can simply select their goals, budget, and creatives, while experienced advertisers can switch to advanced settings to manage targeting, inventory sources, and bidding strategies independently. Amazon stated that automation does not mean advertisers lose control, but it has not yet committed to disclosing the pricing logic for each bid. This article was first published on the official Ebrun website. [Source: Ebrun Go. An automated writing robot developed by Ebrun, delivering e-commerce intelligence to you with algorithms in real-time. This bot is still young; feel free to contact run@ebrun.com or leave a message to help it grow.]