Amazon Upgrades Seller AI Assistant with Quick and Claude Integration for 24/7 Operations

According to foreign media reports, Amazon has recently launched a new version of its Seller Assistant with agentic execution capabilities, along with a connector plugin adaptable to external AI tools, providing full-cycle operational automation support for third-party sellers globally. Initially launched as a generative AI companion, the tool focused on Q&A and operational information aggregation, and has since been iteratively upgraded based on seller demand for proactive support. It now serves hundreds of thousands of active users, with a 90% acceptance rate for operational recommendations. Built on Amazon Bedrock, it covers the entire operational lifecycle, from store launch and daily management to business expansion.

The new version features persistent memory, retaining core information such as a seller's pricing patterns, inventory turnover cycles, and business growth targets, which syncs across all seller operational scenarios without context loss. Over time, the tool progressively learns a seller's operational nuances, continuously optimizing personalized recommendations for inventory management and pricing strategies based on accumulated data. All recommendations come with complete decision logic for seller evaluation and adjustment. Sellers can interact via natural language within a dynamic workspace to perform data visualization, operational scenario simulations, and marketing campaign diagnostics, eliminating the need for manual cross-system data integration.

The new 24/7 workflow feature allows sellers to set custom operational rules, enabling the system to automatically execute routine tasks such as restocking and price adjustments around the clock. Sellers can describe needs in plain language, set parameters, and initiate automation. The platform offers pre-built workflow templates for quick adoption, as well as options to build custom workflows from scratch. Workflows monitor market dynamics and make adjustments even when sellers are not logged into the seller backend, such as identifying competitive windows in core categories and automatically adjusting pricing to maintain an edge. All automated actions are logged in a complete audit trail and require seller approval before execution, ensuring sellers retain full control.

The newly released connector plugin extends Seller Assistant capabilities to other AI tools sellers use daily, with initial adaptation for Amazon Quick and beta testing for Anthropic's Claude. Statistics indicate that 90% of Amazon partner sellers currently use third-party AI tools. This plugin synchronizes real-time operational data, product listings, inventory levels, and sales analytics directly to external AI tools, granting them the same operational permissions as the built-in assistant. This helps sellers integrate Amazon business data with external financial and production data, creating a complete operational view.

To complement this launch, all Amazon seller account holders globally can claim a free 12-month subscription to Amazon Quick Plus before the end of 2026, lowering the barrier for small teams to access advanced operational tools.

This article was first published on the Ebrun official website.