Silk Road E-commerce Enters Hangzhou Event Held in the City

On the afternoon of September 23, the "Silk Road E-commerce Enters Hangzhou" event, part of the "Silk Road E-commerce Day" series at the 5th Global Digital Trade Expo, took place in Hangzhou. Delegates from 64 government departments and enterprises across 18 countries visited Hangzhou's digital economy enterprises, industrial parks, specialized markets, and cultural venues, engaging in on-site exchanges on digital technology applications, cross-border e-commerce development, industrial synergy, and cultural innovation. The event connected enterprises, parks, and markets in fields such as intelligent IoT, embodied intelligence, cross-border e-commerce, fashion, and traditional craftsmanship, showcasing to international guests how Hangzhou's digital economy empowers industrial innovation and facilitating face-to-face dialogue to match demands and explore cooperation.

01

Visiting the Frontline of Innovation: Experiencing Digital Technology Empowering Industries

At Hikvision and Zhejiang Dahua Technology Co., Ltd., guests learned about the practical applications of intelligent IoT technology in urban governance, enterprise production, and public services through corporate exhibitions and case studies. Both companies, which started in Hangzhou, have developed product and service capabilities for the global market, serving as key windows into the internationalization of Hangzhou's digital industry.

At the Hangzhou Embodied Intelligence Exhibition and Application Promotion Center, established alongside the National AI Application Pilot Base (Embodied Intelligence), the city's explorations in embodied intelligence technology, products, and application scenarios were showcased. From R&D to scenario validation and industrial collaboration, the visits highlighted Hangzhou's path to nurturing future industries and bringing innovations to market.

02

Linking Platforms and Industries: Observing the New Digital Trade Ecosystem

How digital technology translates into new trade drivers was another theme of the visits. The Alibaba Center · Hangzhou Binjiang Park showcased a comprehensive ecosystem of cross-border e-commerce, live-streaming commerce, and related services, where platform integration, supply chain services, and talent development are rapidly clustering to support enterprises' connectivity to domestic and international markets. International guests showed strong interest in Alibaba, focusing on authentic product sourcing channels, price comparisons, product features, and cross-border logistics, as well as the platform's online shopping experience and logistics convenience. These concerns underscored the real demand from overseas markets for digital cross-border trade.

At the China Textile Center Apparel City, original design, brand display, spot trading, and supply chain services form the market landscape of Hangzhou's fashion industry. Models such as small-order, fast-replenishment, high-frequency product refreshes, and online-offline integration gave delegates a clear view of how digitalization enhances traditional industries' responsiveness to market demand, while also providing a more tangible platform for cooperation between industrial belts and overseas markets in products, channels, and branding.

03

Culture as a Bridge: Adding Warmth to Exchange and Cooperation

Beyond the digital economy, Hangzhou's rich cultural heritage was also woven into the event. At the Zhu Bingren Copper Sculpture Art Museum, guests learned about the integration of traditional craftsmanship with modern design through demonstrations of copper carving techniques. Traditional culture, through contemporary expression, enters public spaces, cultural products, and city life, adding a humanistic dimension to international exchanges. Introduced by Zhu Bingren, the national representative inheritor of copper carving, a national intangible cultural heritage project, international guests were deeply fascinated by the time-honored ancient techniques and expressed sincere admiration for the precision and sophistication of traditional Chinese copper art, gaining a profound appreciation for the unique charm of this ancient intangible cultural heritage.

Group photo of Zhu Bingren, the national representative inheritor of copper carving, a national intangible cultural heritage project, with international guests

In recent years, Hangzhou has continuously advanced digital trade development, building the Silk Road E-commerce Global Service Center and expanding cross-border e-commerce, industrial belt, and international cooperation scenarios. This "Silk Road E-commerce Enters Hangzhou" event placed Hangzhou's digital technology, platform ecosystem, industrial foundation, and cultural resources in a single exchange setting, serving as a new window to showcase the outstanding achievements of Hangzhou and Zhejiang's digital economy to the international community, and as a new bond to deepen and solidify Silk Road E-commerce international cooperation.

This article was originally published on the official website of Ebrun.