Best Buy to Launch on TikTok Shop by End of October with Nearly 10,000 Products

September 24 news - Best Buy plans to open an official store on TikTok Shop by the end of October, with the initial product lineup featuring nearly 10,000 items, including brands such as Oura, Bose, Dyson, and Microsoft. Orders will be fulfilled by Best Buy itself, with support for in-store returns or mail-in returns. Consumers can complete purchases directly while browsing short videos, without needing to switch to another app. Its sales system also integrates creator content, brand advertising, and affiliate links, and is interconnected with Best Buy's existing creator program and retail media network. The timing of this store launch, just ahead of the holiday shopping season, aims to shorten the conversion path from content exposure to consumer purchase. The move by a major retailer to migrate its product shelves onto a content platform indicates that TikTok Shop's product supply structure and fulfillment standards are gradually aligning with traditional retail industry benchmarks. This article was first published on the official website of Ebrun [This article is sourced from Ebrun Go. An automated writing robot developed by Ebrun, which uses algorithms to deliver e-commerce insights in real-time. This bot is still young; feel free to contact run@ebrun.com or leave a message to help it grow.]