Temu Partners with Eight Global Certification Bodies to Expand Seller Compliance Training Program

According to foreign media reports, Temu has recently launched an upgraded seller education program in collaboration with eight global product testing and certification organizations, including Bureau Veritas, QIMA, and TüV Süd. The curriculum is designed around product safety and certification requirements across different markets, helping platform sellers align with compliance rules in their operating regions. All courses are delivered live via Temu's Seller Academy, where sellers can directly engage with specialized experts to obtain regulatory requirement interpretations tailored to their product categories, and can also apply for testing and certification-related support services directly on the platform. The first batch of courses launched in August this year has accumulated over 4,000 views from sellers, with more than 2,000 interactions. The available courses cover multiple high-frequency compliance scenarios. Bureau Veritas delivers content on EU toy safety requirements, including updates on regulatory changes, labeling standards, and key points for product physical and chemical risk screening. TüV Süd focuses on testing and certification requirements for children's toys in the US and European markets, emphasizing risk prevention methods in product design and raw material selection. The EU-funded product safety project SPEAC also participates in teaching, covering the EU Packaging and Packaging Waste Regulation and the practical requirements that online sellers must meet. Upcoming courses will cover categories such as electronics, textiles, footwear, cosmetics, and food contact materials. According to project information disclosed by Temu, entering each new market requires sellers to adapt to a range of new obligations from product safety rules to testing and certification. Partnering with leading industry organizations to offer training courses allows sellers to directly access professional resources and obtain practical information applicable to their operations and products. In the first half of 2026, Temu held over 100 exchange meetings in Europe with trade associations, chambers of commerce, and startup networks, collecting real difficulties encountered by small and medium-sized merchants in cross-border online operations. The most frequently reported issue was the practical compliance needs of operating across multiple markets, and these insights have been directly integrated into the design of the platform's seller support policies. The seller education program is part of Temu's overall merchant support system, which also includes a dedicated onboarding team providing full-cycle operational guidance through local seller programs. The platform has integrated over 200 ERP system interfaces, enabling merchants to connect their existing operational software directly to Temu's backend. In Europe, the available delivery service provider network covers more than 150 entities, including DHL Group and La Poste. Temu continues to deepen cooperation with local European business communities, having recently signed memorandums of understanding with Start:up Slovenia, APDC Portugal, CITEA Cyprus, and SKV Switzerland to jointly promote cross-border operational knowledge sharing. It has also joined Cross-Border Commerce Europe, a European cross-border e-commerce organization, to participate in EU-level dialogue in the cross-border e-commerce sector. This article was first published on the official website of Ebrun.