Amazon Frontend Sees Multiple Adjustments: Search Pagination Removed, Seller Ranking Judgment May Change

September 23 news: Recently, Amazon's frontend has seen multiple interface adjustments, drawing widespread attention from sellers. Some sellers have noticed that when browsing in incognito mode under specific scenarios, the page triggers an account login requirement. Previously, sellers commonly used incognito windows to view keyword search results, listing displays, and competitor performance. Now, some access paths have added a login step, which has impacted how sellers observe frontend performance. Meanwhile, Amazon's search results page is testing a new display format. Some users have found that traditional pagination entries (e.g., Page 1, Page 2) are gradually being reduced, and search results are beginning to adopt an infinite-scroll-like loading mode, with prompts like "Show more" to continue loading additional products. As of now, these changes have not yet been rolled out to all users and marketplaces, but third-party data tools have detected that Amazon is gradually adjusting the layout structure of some search pages. This article was first published on the official website of Ebrun. [Source: Ebrun Go. An automated writing robot developed by Ebrun, which uses algorithms to deliver e-commerce intelligence in real-time. This dog is still young. Feel free to contact run@ebrun.com or leave a message to help it grow.]