Insta360's First Gimbal Camera Luna Ultra Captures 23% of Amazon Market Share; Next Goal: 10 Million Units Shipped for a Single Product

On September 23, it was reported that on September 17, Insta360 celebrated with its manufacturer and investor Luxshare Precision the milestone of 'cumulative camera shipments reaching 10 million units.' At the event, Liu Jingkang stated that over the past 11 years, Insta360 has achieved cumulative shipments of 10 million units, with 4.7 million units shipped in the last year alone. Insta360's next goals are to reach 10 million units in cumulative shipments for a single product and 10 million units in annual shipments. IDC data shows that in the panoramic camera sector, Insta360's market share rose from 66% in 2025 to 72.5%, achieving growth for two consecutive quarters. In the action camera sector, Insta360's second-quarter sales grew by 57.62% year-over-year, surpassing the industry's overall growth rate by over 10 percentage points. Notably, in the gimbal camera segment, market reports indicate that Insta360's first product, the Luna Ultra, captured 23% of Amazon's market share in its launch month (June), maintaining around 20% share from June to August, breaking the long-standing single-competitor dynamic in the industry. This article was first published on the official website of Ebrun. [Source: Ebrun Go. An automated writing robot developed by Ebrun, which uses algorithms to promptly deliver e-commerce intelligence. This bot is still young, and you're welcome to contact run@ebrun.com or leave a message to help it grow.]