Live Commerce Drives 94% of Secondhand Luxury Sales on TikTok U.S. as Total Resale Value Surges 400% YoY

On September 20, news emerged that TikTok Shop hosted its inaugural luxury resale summit during New York Fashion Week. Official data shows that live streams account for 94% of all secondhand luxury transaction volume in the U.S. market, while combined channels including product detail pages and shoppable short videos make up the remaining 6%. Total gross merchandise value (GMV) for luxury resale on the platform has jumped 400% year over year, with handbags and watches emerging as the top-performing categories.

For quality control, the platform operates an invite-only merchant access system and has partnered with five professional authentication providers including Entrupy to address consumer trust concerns around counterfeit goods. During live streams, hosts showcase real-time product wear and tear, on-model fit, and color details, transforming static product listing pages into interactive, trust-building shopping scenarios.

On the merchant performance front, secondhand luxury retailers including Fashionphile and Rebag have already generated higher sales volume via the live commerce channel than their traditional business lines.

This article was first published on the official website of Ebrun. [Source: Ebrun Go, an AI-powered writing robot developed by Ebrun that delivers real-time e-commerce industry insights via algorithmic curation. The tool is still in its early stages of development; to help improve its performance, feel free to reach out via run@ebrun.com or leave a message.]