SHEIN Unveils Year-End Nail Product Sourcing Wishlist, Christmas-Themed Items Emerge as Cross-Border Hit

On September 18, it was reported that SHEIN recently released its year-end sourcing priority list for the nail product category, ramping up supply preparation well ahead of the peak Christmas shopping season.

The platform recommended sellers prioritize SKUs in classic Christmas color palettes including gold, silver, red, green and white, integrated with festive elements such as Christmas trees, snowflakes, reindeer, string lights, bows and spiral lollipops.

In terms of product coverage, SHEIN advised sellers to roll out offerings across the following categories:

- Nail products and tools: 3D sculpting gel, transfer gel paired with Christmas-themed transfer foils, dip powder or acrylic powder sets, glitter powders and flakes, nail polish remover tools, and nail care products.

- Nail polish and sets: Individual gel polish bottles or sets, as well as salon-grade sets bundled with Christmas-themed nail stickers and rhinestones.

- Stickers, rhinestones and press-on nails: Recommended design styles include sweater patterns, pearl and rhinestone embellishments, holly leaf motifs, French manicure designs, and glitter glow-in-the-dark finishes.

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