Rakuten Market Raises Monthly Fees Again, Basic Plan to Jump to ￥90,000/Month by 2027

On September 17, Japan’s Rakuten Market recently issued a backend notice announcing an adjustment to its basic store entry fees (monthly subscriptions) effective February 1, 2027. The widely used Basic Plan for sellers will increase from ￥65,000 to ￥90,000 per month, representing a roughly 38.5% hike. The top-tier plan will rise from ￥130,000 to ￥181,000 per month, with all plan tiers seeing an average increase of around 39%.

To cushion the impact of the price adjustment, the platform has put in place transitional arrangements: Sellers that open new stores between February 1 and May 31, 2027 will remain eligible for the original pricing structure. For existing stores, the new rate difference will take effect starting June 1, 2027 and be reflected in the July billing cycle.

Meanwhile, the platform will make its CSV bulk product editing feature, which previously cost ￥11,000 per month, available for free starting January 2027, while platform commission rates will remain unchanged.

Officials stated the fee increase stems from higher-than-expected rises in costs related to inflation, energy, and investments in AI systems.

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