Wildberries Accelerates Rollout of Automated Pickup Points, Smart Pickup User Base Jumps Over 6-Fold

Wildberries is continuing to expand its network of automated pickup points, according to a September 17 update. Since May 2026, the number of users accessing the e-commerce platform’s smart pickup service at its collection points has surged more than 600%. The contactless, staff-free model allows consumers to pick up orders by generating a QR code via the Wildberries mobile app and scanning it at an on-site terminal, which automatically opens the corresponding storage locker. The service is available for orders with dimensions no larger than 60×40×40 centimeters and a single-item value not exceeding 50,000 Russian rubles. Currently, the most popular items collected via smart pickup fall into categories including beauty products, apparel, food, and stationery.

Meanwhile, Wildberries is also advancing the development of fully unmanned smart pickup points, which operate 24/7 and enable customers to complete the entire pickup process independently through terminals and lockers. The purchase rate for orders collected at these unmanned locations is close to 90%.

This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers real-time e-commerce industry intelligence powered by algorithms. The AI is still in its early stages of development; please reach out via run@ebrun.com or leave a message to help it improve.]