TikTok Shop U.S. GMV Hits $15.1 Billion in 2025, Up 68% Year Over Year

As of September 17, TikTok Shop recorded $15.1 billion in gross merchandise value (GMV) in the U.S. market in 2025, marking a 68% year-over-year increase. ByteDance projects that transaction volume for its North American business will reach $20 billion in 2026.

In 2025, orders on TikTok Shop are concentrated across categories including apparel, beauty and consumer electronics. The platform has effectively driven instant purchase conversions by leveraging creator livestreaming, algorithmic recommendations and a native in-app checkout feature. Meanwhile, its lower platform commission rates and subsidized shipping policies have attracted a cohort of merchants that previously relied primarily on Amazon as their core sales channel to migrate to TikTok Shop.

ByteDance is also continuing to expand its fulfillment capabilities and shorten local delivery lead times by building out a partnered warehouse network across California and Texas.

This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers real-time e-commerce industry intelligence powered by algorithms. This program is still in its early stages of development; please reach out to run@ebrun.com or leave a message to help it improve.]