Temu’s GMV in Kazakhstan Surges 189-Fold Over Two Years

Temu has recorded a 189-fold increase in gross merchandise value in Kazakhstan over a two-year period, emerging as a standout case of the rapid expansion in the local cross-border e-commerce market, according to a September 16 report.

Data from Kursiv.media shows that in 2025, the combined GMV of international e-commerce platforms operating in Kazakhstan rose 50% year over year to 1.15 trillion tenge (approximately US$2.23 billion). Over the same period, GMV of local and Russian-run platforms grew 19% to 3.77 trillion tenge.

The data also reveals a notable shift in consumer shopping behavior: while total order volumes on platforms doubled, the average order value dropped from 25,000 tenge to 14,000 tenge (around ?27.13). Consumer spending priorities have also shifted away from installment-based purchases of electronics toward home goods and apparel, with home goods accounting for 25% of total transaction volume and apparel making up 15%.

Separately, 1688.com, the Chinese wholesale e-commerce platform, notched a 13-fold increase in consumer purchase value in Kazakhstan over the same two-year period.

This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun. The algorithm-powered tool delivers real-time intelligence on the e-commerce sector. As it remains in the early stages of iteration, feedback is welcome at run@ebrun.com or via comments to support its improvement.]