Lazada Upgrades Merchant Recruitment Program for Large Chinese Sellers

Lazada officially upgraded its one-stop go-global solution for large Chinese merchants on September 16, alongside the launch of the annual "Navigator 100" brand-exclusive recruitment initiative. The upgraded program fully opens both cross-border and local onboarding channels for brands, traders and factory-based sellers, with cross-border store applications eligible for review and approval as fast as two business days.

Newly onboarded merchants can access seven subsidy policies:

- 90-day deposit waiver

- 90-day commission waiver (stores fulfilling orders via Malaysia overseas warehouses qualify for an extended 120-day commission-free period)

- Warehouse rent waiver

- Ad credit top-up rebates

- Mega campaign allowances

These policies allow merchants to achieve cold start with zero platform costs. For merchants with established brand influence, the Navigator 100 program offers additional tiered benefits, including one-on-one dedicated support from category recruitment managers, expedited onboarding channels, exclusive badges and dedicated channel traffic resources, search priority, delivery delay penalty exemptions, and priority access to Super Brand Day events.

This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers real-time e-commerce industry intelligence via algorithmic capabilities. As the system remains in its early development stage, feedback is welcome via run@ebrun.com or comment submissions to support its iteration.]