US Sellers’ Share of Mercado Livre Cross-Border GMV Surges to 25.9% From 8.7% in 16 Months

Data released on September 16 shows that between April 2025 and August 2026, the share of cross-border gross merchandise volume (GMV) generated by U.S.-based sellers on Mercado Livre jumped to 25.9% from 8.7%, marking a nearly threefold increase in less than 18 months.

Meanwhile, sellers based in the Chinese mainland and Hong Kong still dominate cross-border sales on the platform, collectively contributing 71.9% of total cross-border GMV. Notably, the average order value from U.S. sellers reached 352 Brazilian reals, roughly 4.8 times the 73-real average order value recorded by Chinese sellers, pointing to a growing market segmentation driven by U.S. merchants’ strategy of targeting higher price points.

Platform-wide data shows that cross-border products now account for 45.9% of Mercado Livre’s active product catalog, and make up 77.5% of all newly listed items. The number of active international product listings that generated sales skyrocketed 83-fold, while cross-border order volume grew sixfold over the tracked period.

This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers real-time e-commerce industry intelligence via algorithmic tools. The system is still in its early stages of development; feedback to help improve its performance is welcome via run@ebrun.com or direct message.]