UGREEN Doubles Down on Charging Safety, Expands Home AIoT Ecosystem in Dual-Track Strategic Push

On September 12, consumer electronics brand UGREEN hosted its global brand launch event themed "Surprising Connections, Smart Protected Living" in Xiamen, where it unveiled its latest strategic roadmap for its charging safety ecosystem and AIoT product portfolio.

The company disclosed a slate of key operational milestones at the event: UGREEN now serves more than 300 million users worldwide. In 2025, it ranked first globally in shipment volume for expanded consumer electronics products. In the first half of 2026, its global innovative charging product business grew more than 50% year over year, while its smart storage business saw an 85%+ year-over-year increase. Its AI NAS iDX series raised over $8.8 million on crowdfunding platform Kickstarter, claiming the top spot for global NAS category crowdfunding results.

Charging products and NAS offerings have emerged as UGREEN’s two fastest-growing growth engines in recent years, operational results show.

The company’s latest half-year report indicates that in H1 2026, its innovative charging category generated revenue of 2.667 billion yuan, up 50.02% year over year and contributing nearly half of total revenue. The consumer-grade NAS business, boosted by booming AI demand, posted revenue of 770 million yuan, an 85.53% year-over-year jump, making it the company’s fastest-growing product line.

Centered on these two flagship categories, UGREEN for the first time laid out its clear "dual-track" strategic goal for ecosystem expansion at the event.

On the charging front, UGREEN aims to evolve from delivering safety capabilities for individual products to building a charging safety ecosystem that covers a broader range of products and use scenarios.

Zhu Xinchuan, head of charging products at UGREEN

Zhu Xinchuan noted that consumers previously focused primarily on power output and charging speed for charging accessories. But as fast-charging devices, power banks, and simultaneous multi-device charging become ubiquitous daily scenarios, safety and user experience are growing in importance. UGREEN seeks to extend its safety capabilities from standalone products to a wider set of offerings and scenarios, addressing user safety pain points across the entire charging process through systematic technical capabilities.

In the storage segment, UGREEN is working to move beyond the traditional positioning of AI NAS products as simple file storage devices, by integrating local storage, computing power, and AI agents to evolve NAS from data storage hardware into personal computing centers capable of understanding, processing, and utilizing data.

To deliver on this goal, UGREEN has formed a deep technical partnership with Qwen. When tackling more complex, high-difficulty reasoning tasks, users can also switch to cloud-based large language models.

On the application layer, as AI capabilities shift gradually from the cloud to edge and local environments, UGREEN aims to bring AI from cloud-based tools to more real-world local life scenarios.

Wei Ting, head of smart storage products at UGREEN

Wei Ting noted that this shift means UGREEN’s smart storage business is moving past the NAS device itself, expanding from standalone storage hardware into the home smart ecosystem. To date, its product lineup has extended beyond NAS to include the HomeAgent and a full AIoT product matrix.

Zhang Qingsen, founder of UGREEN, said the company aims to build a home smart ecosystem centered on an AIoT hub. This hub will serve as the central storage and central computing unit, and will also share computing power and AI capabilities with devices such as robot vacuums and 3D printers via standardized protocols.

Under this model, individual home appliances do not need to be equipped with standalone full AI capabilities and computing power; instead, the home hub will deliver corresponding capabilities based on the needs of different devices. Zhang noted that this approach will improve the reuse rate of AI computing power in households, while amortizing the cost of equipping individual devices with AI functionality.

Zhang Qingsen, founder of UGREEN

As the core AIoT hub device, HomeAgent provides storage and computing power, acting as the "brain" of the home smart ecosystem.

Per UGREEN’s roadmap, HomeAgent will be compatible with ecosystem products including indoor and outdoor security cameras, smart speakers, and smart photo frames, while also opening access to more third-party devices to enable intelligent cross-device collaboration.

Wei Ting said at the launch event that the local AI-powered natural language interaction capabilities of HomeAgent will lower the barrier to operating smart home devices. Instead of operating each device separately, users can directly express their needs and trigger multi-device linkage with a single voice command, supporting more complex household life scenarios.

For example, users can create custom scenarios based on their daily habits, allowing different devices to work in tandem following preset logic. Compared with traditional smart home systems that rely on single-device, single-command controls, HomeAgent is designed to enable cross-device, cross-space intelligent coordination.

Zhang summed up the core value of UGREEN HomeAgent in three keywords: activation, proactivity, and trustworthiness.

In his view, data that remains stored on devices, long in a "dormant" state, ultimately only takes up storage space; AI can activate data including photos, videos, and documents, unlocking new value from previously idle data by understanding and utilizing it.

"Proactivity" means smart devices should not merely wait passively for user instructions, but can actively sense and understand home conditions, and deliver relevant services at the appropriate time.

Under this system, "trustworthiness" is another core capability UGREEN emphasizes. The company adopts a local-first security architecture, where user data is primarily stored locally, allowing core functions to operate stably even when internet connectivity is lost.

While HomeAgent targets daily home life scenarios, the MasterAgent, which made its official debut at the launch event, takes UGREEN’s vision for local AI computing power to a higher performance tier.

According to the company, MasterAgent is UGREEN’s next-generation AI agent hub with stronger computing power, and the world’s first local AI agent storage device powered by the NVIDIA Jetson Thor? T5000, delivering up to 2070 TFLOPS of computing power capable of running large models with 122 billion parameters locally. Combining Arm architecture Armv9.2 Neoverse CPUs with NVIDIA GPU and Tensor Core AI acceleration, the device can support higher-demand AI workloads across its product portfolio, allowing flexible selection of main control performance and computing power configurations based on the performance and user experience requirements of each target segment, to deliver differentiated local AI experiences across a diverse range of products.

This article was first published on the official website of Ebrun.