Shopee Thailand 9.9 Mega Sale: Beauty and Personal Care Category Sees Up to 7.5x Sales Growth

As of September 15, data from Shopee Thailand’s 9.9 Super Shopping Day shows that more than 170,000 local Thai sellers reached new customers during the campaign, nearly 10,000 new sellers secured their first order, over 30,000 sellers hit new sales records, and top-tier sellers saw their sales surge 880 times compared to regular days. On the logistics front, the fastest delivery was completed in just 5 minutes, with more than 1 million orders fulfilled via express or on-demand delivery services. Driven by new T-Beauty product launches, the beauty and personal care category recorded a maximum sales increase of 7.5 times.

Shopee’s VIP membership ecosystem continues to expand, with its new user base growing roughly 11 times from the initial launch stage, and the highest savings for an individual member reaching 140,000 Thai baht. Thanyathon Laowachara, Business Director of Shopee Thailand, noted that after 11 years of development, the 9.9 Super Shopping Day has evolved from a standalone promotional event into an end-to-end consumer experience that combines value for money, convenience, and entertainment.

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