eBay Japan Survey: 53% of Consumers Budget Under ￥10,000 for Fall Apparel, Cross-Season Low Prices Emerge as Mainstream Trend

September 15 news — eBay Japan G.K., the operator of Qoo10, recently released results from its "Women’s Fall Preparation Survey". The research covered 500 working women aged 20 to 50 across Japan, finding that among women planning to purchase fall clothing in 2026, 53% are capping their budgets at 10,000 Japanese yen. Of that group, the largest share—22.5%—are budgeting between 5,000 yen and just under 10,000 yen; 14.5% plan to spend less than 3,000 yen, and 16.0% will spend between 3,000 yen and just under 5,000 yen. Combined, lower price brackets account for over half of respondents, signaling a more conservative shift in Japanese women’s fall apparel spending.

Driving this consumer behavior is the fact that over 80% of surveyed women say they no longer feel a distinct fall season. Persistent high temperatures through September in recent years have continued to shorten the window suitable for wearing fall clothing, and more than 60% of women reported that they failed to get sufficient wear out of their fall apparel purchases due to climate change.

This article was first published on the official website of Ebrun. [Source: Ebrun Go. Ebrun’s automated writing robot delivers real-time e-commerce intelligence powered by algorithms. This AI tool is still in its early stages; please reach out to run@ebrun.com or leave a message to help it improve.]