TikTok Launches TopSearch, Its Premier Search Results Page Ad Product, Globally

According to foreign media reports, TikTok has officially rolled out its advertising product TopSearch across global markets. The ad offering operates on a bidding model and is open to all brand advertisers, enabling brands to secure the top sponsored ad placement on TikTok’s search results pages.

Targeting high-intent user search traffic scenarios, TopSearch supports always-on, continuous ad delivery for advertisers, meeting exposure needs across key moments including new product launches, seasonal marketing peaks, and major cultural events.

Advertisers can independently set target keywords to precisely match ad display scenarios, or opt to enable the automated keyword matching feature to reduce operational costs. The ad placement features high-visual presentation specifications, prioritizing brand exposure outcomes rather than serving solely click-through conversion goals. Advertisers can customize ad headlines and descriptions, flexibly pair them with image and video creatives, and set clear call-to-action buttons. All other content on the same search results page will be positioned below this ad unit.

Early platform test data shows that advertisers running TopSearch campaigns achieve a 25% lower cost per mille (CPM) compared to similar ad offerings from a leading search platform.

This article was first published on the official website of Ebrun.