Shopee Vietnam Expands Brand Display Service to Product Tabs; Mall Sellers Required to Confirm Entry Access

As of September 14, starting September 15, 2026, Shopee Vietnam’s local site will extend its Brand Reach Optimization display service beyond the existing homepage "Today’s Picks" banner and search recommendation bar to product cards in the "You May Also Like" section. This adjustment allows Shopee Mall sellers to embed brand exposure directly into users’ downstream browsing path when viewing individual items, thereby reaching potential user groups who have not actively visited the store but have an interest in related product categories. Sellers can complete relevant configurations via the path: Seller Center > Shopee Display Services > Create New Campaign > Boost Brand Awareness. If Mall sellers cannot find the corresponding entry in the backend, they need to contact customer service or their category manager to apply for manual activation. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers real-time e-commerce industry intelligence powered by algorithms. This bot is still in its early stages; please reach out to run@ebrun.com or leave a message to help it improve.]