Amazon North America Marketplace Hit by Sudden Order Data Glitch: Multiple Seller Accounts Show Zero Orders for Consecutive Hours

According to reports on September 14, a large number of sellers on Amazon’s North America marketplace experienced abnormal order data display in their seller backend on September 13 (Pacific Time), with multiple accounts registering zero orders for several straight hours. Some sellers reported that two of their North American site accounts saw orders drop to zero for roughly three hours, though no obvious issues were detected on public-facing product listings, sparking widespread speculation of a large-scale Amazon system outage. As of press time, order data for some accounts has been gradually restored and updated, but orders placed during the delayed period still fail to appear. Initial assessments suggest the incident is most likely a backend order data delay or display error, rather than a complete loss of actual orders, with a high possibility that missing order records will be backfilled at a later time. Sellers are advised to closely monitor whether ad spend continued to accrue normally during the anomalous window to avoid budget miscalculations, and are discouraged from making hasty adjustments to their Q4 peak season advertising strategies and inventory scheduling based on short-term data anomalies. Amazon had not issued any public statement on the incident as of press time. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an AI-powered automated writing robot developed by Ebrun that delivers real-time e-commerce industry insights via algorithmic processing. The tool is still in its early stages of development; to help it improve, please reach out via run@ebrun.com or leave a message.]