Shopee Thailand to Mandate Express Delivery Binding for Preferred Seller Stores Starting September 15

News broke on September 12 that, effective September 15, 2026, Shopee’s local Thailand platform will roll out a new regulation for Preferred Seller stores: stores with a shipping address located in Bangkok, Nonthaburi, Samut Prakan, Nakhon Pathom, Samut Sakhon, or Pathum Thani must activate the Express Delivery service to retain or qualify for the Preferred Seller badge. The Preferred Seller badge comes with benefits including boosted traffic weighting, search priority placement, and access to exclusive campaign perks.

Operated by ShopeeFood riders and SPX Express, the Express Delivery service is positioned as a same-day delivery offering. It requires orders for which buyers complete payment before 12:00 PM to be handed over to carriers on the same day, with respective carrier handover cutoffs set at 1:00 PM for SPX Express and 5:00 PM for ShopeeFood. The platform reserves the right to revoke a seller’s Express Delivery access if the cancellation rate for orders fulfilled via this service exceeds 15% over the preceding one-month period.

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