AliExpress Annual Summit Scheduled for October 19, Set to Unveil Annual Strategy and Double 11 Promotion Policies

News released on September 11 shows that the 2026 AliExpress Annual Summit, also known as the Double 11 Merchant Conference, will be held in Shenzhen from October 19 to 20. Themed "The Globe Is Our Home Turf", this year’s summit is AliExpress’s highest-profile annual merchant gathering, with over 10,000 merchants expected to attend.

For the first time, the event will officially release the platform’s annual strategic roadmap and Double 11 promotion policies. Centered on four core priorities—brand building, localization, AI integration, and regulatory compliance—the conference will elaborate on the platform’s development direction, growth opportunities, and promotional playbook for the mega shopping festival.

The on-site venue will feature four themed exhibition zones: the Brand Pavilion, Country Pavilion, Industry Pavilion, and Ecosystem Pavilion, which will showcase key market insights, vertical sector opportunities, and ecosystem resources. Industry guests will also be invited to share global market trends and hands-on operational experience.

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