Amazon Tests AI Shopping Assistant Alexa in Mexico
On September 10, Amazon announced the launch of a beta version of its shopping assistant Alexa in Mexico. The feature is currently available for free to a subset of eligible users, and will be rolled out to all consumers in the coming weeks. After logging into their Amazon accounts, users can access the function via the Amazon shopping app and desktop website, completing product searches, category exploration, product comparisons and purchase decisions through natural conversations. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers real-time e-commerce industry intelligence powered by algorithms. This tool is still in its early stages; please reach out to run@ebrun.com or leave a message to help it improve.]
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