Amazon Tests AI Shopping Assistant Alexa in Mexico
On September 10, Amazon announced the launch of the beta version of its shopping assistant Alexa in Mexico. The feature is currently available for free to a select group of eligible users, and will roll out to all consumers in the coming weeks. After logging into their Amazon accounts, users can access the feature via the Amazon shopping app and desktop website, and complete product searches, category exploration, product comparisons and purchase decisions through natural conversations.
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