Lazada Indonesia’s Luxury Goods Sales Nearly Tripled Year-on-Year in H1 2026

As of September 9, Lazada Indonesia reported that sales of high-end brands on its platform nearly tripled year-on-year in the first half of 2026. Among them, the high-end fashion category grew 4 times, home appliances grew 3 times, electronics grew 2.1 times, and beauty products grew 1.5 times. This performance stands in stark contrast to the overall sluggish consumer sentiment in Indonesia, where Bank Indonesia’s July consumer confidence index fell to 117.8. Data shows that Indonesia’s middle-income consumer group has not fully shifted to low-priced goods; instead, they are accelerating the release of consumer demand in categories such as beauty and skin care, perfume, and men’s care. Women’s skin care, body care, makeup, and perfume have become the fastest-growing segments among high-end categories, as consumers are willing to pay a premium for authenticity guarantees, product quality, and long-term usage value. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence via algorithms as quickly as possible. This tool is still in its early stages, and you are welcome to contact run@ebrun.com or leave a message to help it improve.]