Shopee Launches Instant Grocery Service in Thailand, Delivering Within 1 Hour Across Multiple Cities

On September 9, it was reported that Shopee officially rolled out its Shopee Instant Grocery Service in Thailand on September 7. Partnering with supermarket chains including Big C, Lotus's, Tops, Maxvalu and Villa Market, the service offers delivery within 1 hour, 24/7 free shipping with no minimum order requirement, alongside a concurrent launch of an online pharmacy that provides pharmacist consultation support. This launch in Thailand marks Shopee's second instant retail market rollout within two months, following the introduction of its 1-hour express delivery service in Indonesia. The service covers cities including Bangkok and its surrounding areas, Chiang Mai, Phuket and more. It spans categories such as eggs, fruits and vegetables, fresh meat, ice cream and over-the-counter medications, promising delivery within 60 minutes and offering compensation coupons for late orders. From an industry context perspective, TikTok Shop's traffic penetration in Southeast Asia continues to accelerate, with its visit volume reaching 85.9% of Shopee's total across six Southeast Asian markets in June, and further rising to 87% in July. This article was first published on the official website of Ebrun. [Source: Ebrun Go, an automated writing robot developed by Ebrun that delivers e-commerce industry intelligence via algorithms in real time. This program is still in its early stages. You are welcome to contact run@ebrun.com or leave a message to help it improve.]